3. 3Cs
3.1. Corporation
1) BMW
The BMW Group is the world’s leading company of premium products and services in the automobile market. BMW, which stands for Bayerische Motoren Werke, was established in 1817 in Germany and is now one of the ten largest car manufacturers in the world. There are more than 14 million BMW vehicles on the road today.
As a company producing high class autom
Ⅱ. Main body
1. Leadership
1-1. Management philosophy
1) Do they have mission?
① Evaluation
Evaluation(I ): very good ( ) good ( v) average ( ) bad ( ) very bad ( )
Evaluation(E): very good ( ) good (v ) average ( ) bad ( ) very bad ( )
② Reason
▷We will focus our energy on performing services that are consistent with our mission by de-centralizing authority, empow
service provider. As the digital content market had grown and DRM had get attention, the Jan/Feb 2001 MIT Review Technology Trends listed DRM as one of the 10 most important technology trends.
2. Emergence of DRM
The Internet’s global reach enables the transmission of content on an unprecedented scale. At the same time, cheap, abundant digital technology makes it possible to create and effi
2006 that it would adjust its focus toward handheld mobile gaming. They also own the Korean-language Yurion and Funcake entertainment services. In May, 2007, Reigncom announced a new division, Reigncom USA, to manage the iriver brand in the United States and help develop new products. The company also bought the Siren brand in Japan from A-MAX Japan, despite protests from Siren Inc. itself.
market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For family & friends
Localized dishes
Abundance with luxury
Steak, bushman bread & sweet potato
Targeted women in their 20s~30s
Outstanding service
services.
The shops
Shops managed with extra care are one of their main promotion strategies. The variety of product kinds, material range used, and collaborating designers have demanded a special care in the presentation of the Alessi’s items. Therefore, Alessi shops carefully deal with each object showing its history, character, intention to transmit joy and aesthetic energy.
There are t
첫 번째 수익사업으로 각 자동차에 부착할 수 있는 운전일지기록기를 선보인다. 운전일지기록기는 각 자동차정비소나, 차량 판매소를 통해 운전자들에게 판매될 것이며 이를 통해 자동차정비소와 차량 판매소와의 협력관계를 구성하고 제품을 구입하는 운전자들로 고객층을 형성한다. 연이어서 각 고
②Number Search(번호검색): 일반검색의 번호검색과 동일한 기능으로 출원, 공개번호를 대상으로 검색이 가능하다. 번호는 반드시 13자리로 입력하여야만 검색이 가능하고, 절단검색은 지원되지 않는다. 번호 입력 시 숫자만 띄어쓰기 없이 입력한다.
③Name Search(인명검색): 출원인(자연인, 법인), 발명자,
Ⅰ. Introduction
1. 모바일 시장의 오늘과 성장가능성(Motivation of the study)
1) 모바일 시장의 현 상황
2003년 우리나라의 전체 이동통신 인구는 대략 3300만 명 선에서 포화상태에 이르고 있다. 하지만 모바일 인터넷 시장은 이제 시작이다. 번호 이동성 제도의 시행과 기술의 발전에 따라 기존의 2G 가입자
차별화된 유틸리티를 창조하기 위해?
첫째, 다양하고 분화된 제품으로 욕구충족
둘째, 제품의 보관과 운송으로 편리함 추구
셋째, 제품을 구입하면 소비자는 제품에 대한 모든 것을 누릴 수 있어야 한다.
Form utility = 형태효용(形態效用)
여러 개의 부품을 완제품으로 합쳐서 판매
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