of our products, processes and services.
- 'Steve Jobs'
1. Passion
Steve Jobs not only works for more money, he works for accomplishing his dream and for his passion. The driving force behind the Apple Incorporation and Steve Jobs is the work that could impress its customers , the work that could change the world and furthermore the work that could impact the
excess liquidity and bubble economy caused by cheap money policy
-IT bubble collapse and recession caused by 911
-explosive increase of housing loan caused by low interest policy
-ultra low interest → excess liquidity → bubble economy
Sub-prime and collapse of housing bubble
home mortgage raised spending but created consumer debt
housing boom turn into bubble
default on mor
Growth of department stores
Large, non-specialized, low-price stores
Consumer’s recognition changed
Several breaks in retail structure
→ Younger generation realized
MNCs
When Entering Foreign market
-> “Partnership with Local Corps”
Why?
To Deal with Uncertainties
EX) Cultural Differences
Toys “R” Us- Highly needed
Japanese Market
Lots of Uncertainties
Ex) Ret
of Starbucks took coffee out on a street when they were going to work. Their cautious but passionate efforts impact Korean drinking culture. At first, people seemed to be embarrassed. Later, however they became excited with unfamiliar coffee names listed on the menu and thought worth to spend money although it was more expensive than one meal.
3. Inspiring culture of equality
(1) Korean hie
1.3. The fall of Arthur Anderson accounting firm
Arthur Anderson was the auditor and consultant of Enron. However it overlooked the corrupt accounting practice of Enron, which was one of the main reasons of the crisis. After the Enron scandal, Andersen lost its major clients and got accused by its negligence in auditing Enron.
1.4. Mid- and long-term impacts on American energy industry
After E
of Apple's IPod made Sony's digital music player fall into bottomless fit,LED touch screen, Wi-Fi connectivity, and so on. But the sensations of
Also, Sony has steady growth in the global market for digital music players supported robust sales of Sony headphones, which secured the top position in the North American and Japanese headphone markets.(Sony estimate, as of May 2009)
5) VAIO™ PC
Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Bes
There is endless and enormous amount of pressure constantly put on the firms. If you include even the smallest ones, you could say firms are always and restlessly under pressure and in order to respond to these pressures the firms must constantly think and change. But sometimes there are pressures that a firm cannot control and eventually has to endure. When this happens, in other words, when the
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
(2) The purpose of this project: As we mentioned in the title, we are going to do our project for ‘Marketing communication strategy of KT’. Based on the basic information of market size, target customer, and big competitor, we are going to do brief PEST and STP analysis. And then we move to our main topic for communication strategy by using advertising course materials we learned before. Fina