Profile
Official name
= Federative Republic of Brazil
Population : est. 190,000,000(2008)
Official language : Portuguese(official), Spanish,
English, French
Currency
: Real (BLR, 1 BLR= 678.94 won)
Capital city : Brazilia
GDP Per Capita : $ 10,816
to compete?
Differentiation / Cost Leadership
Changing its vision
Ebro Puleva is leading group in Spanish food sector, by turnover, profits, market capital, and international presence.
Ebro Puleva becomes global leading company in food sector
Objective Setting
Increasing non E.U & U.S Sales by 10% in next 5 years
Operating in every continent in next 5 years
USA
Jan. 2010
1326.6
▲ 2.3
Hennes & Mauritz
Sweden
Nov. 2009
1315.8
+14.5
Limited Brands
USA
Jan. 2010
806.6
▲ 4.5
Fast Retailing(UNIQLO)
Japan
Aug.2009
685.0
▲ 16.8
NEXT
UK
Jan. 2010
483.5
+4.1
Polo Ralph Lauren
USA
Mar.2009
469.0
+2.8
Esplit
Hong Kong
Jun. 2009
415.0
▲ 7.4
Liz Claiborne
USA
Dec.2009
281.4
▲ 24.4
Abercrombie & Fitch
USA
Jan. 201
3. 산탄데르의 성공 비결
130여 건의 M&A에 성공한 산탄데르는 고객 수를 1985년 75만 명에서 2009년 9000만 명으로 늘렸고, 세계 152위의 작은 은행에서 세계 5위의 대형 금융그룹으로 성장할 수 있었다. 그러나 산탄데르의 성공비결은 단순히 M&A를 통해 규모의 경제를 추구하는 것 뿐 만 아니라, 기업 환경과
Launching a new brand
Give fresh image to customers
One of the fastest ways to get rid of cheap image
Customers will recognize “New-Brand” in a new category
Lexus was successful
Costs substantial time and money
Takes time for a new brand to be settled
Suspicion of Hyundai’s ability to manufacture premium car
All around this is an almost totally black screen. Now, as the camera moves slowly towards the window which is almost a postage stamp in the frame, other forms appear; barbed wire, cyclone fencing, and now, looming up against an early morning sky, enormous iron grille work. Camera travels up what is now shown to be a gateway of gigantic proportions and holds on the top of it - a huge initial "K"
Traffic
by
Stephen Gaghan
EXT. COLUMBUS, OHIO - DAY
The state capital of Ohio. Its an impressive building for
a city this size.
SUPERTITLE: COLUMBUS, OHIO - STATE CAPITAL
INT. OHIO STATE SUPREME COURT - DAY
In chambers striving for august, JUSTICES listen to a lawyer
MR. RODMAN, argue his case before the highest court in Ohio.
Mr. Rodman enjoys the sound of his own voice.
MR. RODMAN
This informan
LARRY: You promised to sit through the entire hockey game without being bored and Ill sit through the Wagner opera with you next week.
CAROL: I know, honey, I promised. I know.
LARRY: I already bought the earplugs.
CAROL: Yeah. Well, with your eyesight Im surprised you can see the puck.
CAROL: Yay, hooray.
[In the street]
LARRY: God. I cant wait to get into bed and stretch out.
CAROL: Yeah.
LARR
최근 미국 내 히스패닉의 인구 비율은 흑인을 제치고 미국에서 두 번째로 규모가 큰 소수민족으로 자리를 잡았다. 또한 2005년 5월 1일 ‘안토니오 비야라이고사’라는 히스패닉이 로스앤젤레스 시장으로 당선되어 세계강국인 미국 내 히스패의 위상과 영향력은 더욱 커지고 있는 추세이다. 이에 따라
Eddie Izzard: Dress To Kill Script
San Francisco.
Town city of gleaming spires.
People live here.
Golden Gate Bridge.
The Romans came here.
They built buildings with things.
Ducks. Cows. Cows who look weird.
And convicts.
(# Spooky modern jazz)
Criminal element.
San Francisco is no exception.
Criminals who look quite ordinary
but are more criminal
than you could ever guess.
lm taken in their
pris