● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
composed with that 4 brands.
There are so much more other reasons we picked Indonesia and Amore Pacific in many ways, and we are going to explain them in the next parts.
2. Company Analysis - Amore Pacific
■ Company Introduction
Global company providing total care for the beauty and health of customers
1945. established Pacific Chemical Industry
1964. released Amore brand
Beatrice as a subordinate
“But no worries. We women always cover you men’s shortcomings. When you men are down we put lipstick on and pretty ourselves up for you. When you can’t keep the horde out of the moat we accommodate them with a smile.” (p.163)
But Vic was too busy watching the bow where Beatrice stood on one leg with her arms out as a mascot for Vic. (p.60)
Su
Phytosanitary Measures(SPS)', 'technical barriers to trade(TBT)', customs inspection etc.
Analysis of FTA
: A. Comparative advantage
Comparative advantage
Korea strong in automobiles, electronics, textiles
Japan strong in automobiles, electronics, general machinery
Relative comparative advantage
Korea in agriculture, electronics, textiles
Japan in automobiles, general machinery,
They live in large, urban, and coastal cities
Their lifestyle is very active and social
They seek exclusivity. They want access to
exclusive, premium - brands and tend to be attracted to “high quality” products.
Price - Not expensive, but reasonable
Product - A collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buye
Mission: Being the world’s best quick-service restaurant
Well-being trend
Intense competition in fast food chains
Increased competition in local food outlets
Anti-American sentiment
Concerns about ‘mad cow disease’
Happy Meal with toys
Play Place for children
Aggressive price strategy aimed at teenagers
Wi-Fi available in Mumbai, India
How to solve su
3. Situational analysis of Heineken
○ 4P Analysis
Product
Heineken is defined to be a product as a collection of physical, psychological and symbolic attributes that collectively yield satisfaction, or benefits, to a buyer or user. Taste and quality of Heineken never change wherever users enjoy in the world. Heineken which presents in all over the world has the same as the original beer
2. F.M.D (Foot-and-mouth disease)
1) Definition
Foot-and-mouth disease is an infectious and sometimes fatal viral disease that affects cloven-hoofed animals, including domestic and wild bovid.
2) Clinical signs
The disease is characterized by high fever that declines rapidly after two or three days; blisters inside the mouth that lead to excessive secretion of stringy or foamy saliva and
Reasons for Regionalism in Korea
Economic development policies of authoritarian regimes
Weak institutionalization of Korea political parties
Kyongsang
Park Chung-Hee(5th, 6th, 7th, 8th, 9th)
Chun Doo-Hwan(11th, 12th)
Roh Tae-Woo(13th)
Kim Young-Sam(14th)
Jeolla
Kim Dae-Jung(15th)
Official Results of Presidential Elections, by Region
15th Presidential Election :
Kim Dae Jung vs
Appearance of big global bank
Possibility of entering foreign market by expansion of bank’s capital
Diversification of business portfolio in bank holding company
Enlarge of market competition by privatization
Can get high synergy effect when combining with complementary company.
Possibility of monopoly in bank industry
Possibility of expanding system risk
incomplete privatizatio