Ⅰ. 구술과 구술자료
구술자료는 대체로 구전, 구술 증언, 구술 생애사로 나누어질 수 있다. 구술자료를 수집할 때, 연구자가 구술 증언을 유도했건, 구술 생애사를 요구했건, 실제로 상당 부분은 이 세 종류의 구술이 혼재되어 있는 경우가 많다. 왜냐하면 특정 개인의 생애사를 인터뷰한다 해도, 그
1. Introduce
A. National protection for the disabled is a national challenge. In Article 34 Section 5 of the Constitution, Protection of the country for the physically challenged are defined.
In 1981, The legislative history of disability policy in Korea as "Physically and Mentally Disabled Welfare Law," was began. And in 1990, "Disabled Employment Promotion Act" (13/01/1990) has been establish
Biography
Born: 21 April 1864 Erfurt, prussian saxony
Died: 14 June 1920 (aged 56)
Nationality: German
Field: Economics, sociology, history, law, politics, philosophy
Early life and background
Parents
A sickly child
Lacking ambition
Not much impressed
Weber’s Sociology
" A world of unit social acts, ordered by need to make choice which we call a value."
In analyzing social ac
life. This project will mainly focus on Location-Based Services in mobile setting.
1.2. Background of Location-Based Service
1.2.1 LBS Market Growth
With the increasing rate of Smartphone penetration, mobile information services using personal information is becoming progressively important. As global Smartphone penetration increases, 80% of Smartphone users are expected to use LBS (by 2013)
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
To understand Mary’s problem, we combined the perspective of nature and history together. According to Gestalt Theory, human beings are a combined existence, and we can understand more fully by having an integrated view.
We understood Mary’s problem as a connected story.
Her childhood experience affected through her life time, which could be explained as “Unfinished Business”. Expe
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée
❚ Consumer analysis
1. 미래고객?
1) Demographic : 가족단위 / 중상위층 2-30대 여성 → 가족단위에 더 초점 맞출 것
현재 고객층은 2-30대 여성/연인/가족단위로 나누어지는데 세 그룹이 공통적으로 여성이 VIPS의 소비를 주도한다는 점에서 광고모델로 천정명을 기용하는 등 여전히 여성고객을 사로
technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony’s inventions and growth at 1960’s were great. However, the recent products are not as popular as in the previous years. In 2005, Sony launched BRAVIA(Best Resolution Audio Visual Integrated Architecture). This product was Sony’s new style of TV b
Virgin group is very well known and respected company in the western countries. Even Virgin has very unique company culture and well known CEO named Richard Branson. Many Asian countries don’t know about them. Actually they underestimate a true value of virgin group. Therefore we will analyze structure and culture of virgin group. And then focus on the Richard Branson who is the CEO of Virgin.