and history of Germany. Result of these inspections he could establish the final vision to be taken by Germany and the way(or direction) Germany should go. Abstract vision would be recommended by politicians frequently but Hitler`s one was a different one to Germans in that time period.
In valuing present situation, he scratched an itching spot, not only economic problems but also hurt Germans
and decision-making of the advertisers’ changes can timely implementation and promotion.
• Immediacy and target
Through traditional advertising, consumers can only contact the product indirectly by image or other ways, consumers can’t feel the product and service directly. The internet advertising is different. If consumer is interested in the product, they only need click the mouse v
- Negotiation: (definition)
Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement through exploring for options and exchanging offers- and an agreement.
Firstly, negotiation is a process-a sequence of activities, perhaps with an underlying pattern. Secondly, we need two parties for a negotiation. Thirdly there must be differences. T
3) Semantic primacy
New language becomes easier to learn when pupils put words from related sense groups together into sentences rather than trying to learn them separately in lists of unconnected words and phrases. Some pupils will still have great difficulty in retaining vocabulary, and all need the chance to re-learn word groups regularly. But simple repetition of earlier work is very de-mo
different, huh? Cooler, more relieved!” His smart, trustworthy image from his job (announcer) motivated consumers’ credibility toward ad message, familiarity or likability about its product positively.
And in the last part of this ad, "No WhalMyungSu without bu-chae" copy is located. Location of message also affects attitude forming of consumer. With recency effect, they could enhance consum
to construct our common-sense views of national belonging or identity?
그러나 현대 민족은 어떤 방식을 통해 상상되는 것일까? 어떤 재현 전략들이 우리의 상식적인 민족적 소속감이나 정체성을 만들어내는 데 사용될까?
What are the representations of, say, "England" which win the identifications and define the identities of "English" people?
and healthy brand image matches that of 청정원. Thus, in the customers’ point of view it could be recognized as competing brand.
All the competing brands mentioned above focus on each product-line advertising, whereas 청정원 focuses on delivering its brand messages to its customers. Launched in 2007, “Healthy proposal(건강한 프로포즈) campaign was quite different from the exist
and after some level points, it rather decreases pollution as economy develops. Here is a example of Kuznets curve. You know the air of New York's park is cleaner than that of Afghanistan, Kabul. Surely, income level which is turning points is different from each countries, each kind of polluting materials. However, it is proved such relationships between GDP and the level of contamination under
I. What is drug
When an individual persists in use of alcohol or other drugs despite problems related to use of the substance, substance dependence may be diagnosed. Compulsive andrepetitive use may result in tolerance to the effect of the drug and withdrawal symptoms when use is reduced or stopped. This, along with Substance Abuse is considered Substance Use Disorders.
II. Varieties of
and repeated. M&M’s ads imply their messages in a subtle and humorous way and moreover their ads are even addictive so that people want to see them again and again. The characters-such as Miss Green-they have built up in their ads are almost perfect ways to let viewers know the product in an indirect way.
3-1) Brand Funnel
There are five different stages in brand funnel that are category