2) Competitors in China
(1) A foreign brand, combines leading-edge science and technology and functional cosmetics market secure
-China cosmetics according to the statistics of the site last year in the sales income China brand cosmetics sales is-wide by 60%, that amount is 90% of total sales.
-The highest market share LOREAL brand and top 10 in the amounts entered China mainland only
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
Part 1 - 2. THE PROCESS OF INNOVATION OF CJ
Part 1 - 2 - 1. The reason why Jeil-jedang separate from Samsung
The most important reason Jeil-jedang separated the company from Samsung in 1993 was related to Korean government’s policy at that time. Past president Kim Young-sam carried out policy, in which prominent conglomerates should focus on two or three fields of their business. By doing t
Starting Information research
Analysis the result of research
Comparing with our hypothesis
Group discussion
Figuring out
Recently ‘ Premium’
emerged as the
most important value
Origin of ’Premium‘
higher product than usual one and has higher quality than any other same-leveled product.
What is a ’Premium Trend‘
It is the core of c
Basic information of Thailand
GDP 2010
- Total $539.871 billion
- Per capita $8,478.67
GDP - composition by sector :
-agriculture: 11.6% industry: 43.3% services: 45.1% (2009 est.)
Population
- 2010 estimate 65,998,436 (est. July 2010) (20th)
-Labor force : 38.43 million (2009 est.)
-Unemployment rate : 1.5% (2009 est.)
-Population below p
Consider Surface area of 3cm*3cm
The surface area of a horizontal wire line is
The surface area of a vertical wire line is
Horizon wire line and vertical wire line has each 73 and 400 in 3cm * 3cm. So the entire surface of plate is
The surface of plane stainless steel of 3cm * 3cm is 9cm2, so the surface of wire mesh is 710% of the surface of plane stainless steel.
○3 Produce
PHB`s Separation & Purification
Target of this study conducted to obtain a purely material PHB purification process debris in the damaged cells, and to remove the remaining medium components. PHB has been removed during the refining process with just remove the present efficiency of the overall purification stayed in the 70-80%.
PHB Synthesis Pathway
Alcaligenes eutrophus PHB in normal circ
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a
치즈의 종류
Classification
Type of cheese
Hard
Cheddar, Swiss, Romano
Soft or semisoft
Gouda, Camembert, Brick
Fresh
Cottage, Cream, Quarg
표 1 Classification of Cheese
에멘탈
보통 스위스 치즈로 불리는 대표적 경질치즈, 숙성균에 의해 가스발효가 되면서 구멍이 송송 뚫린다.
까망베르
프랑스 북부 노르망디 지
contents (%weight)
?Ultimate analysis: carbon, hydrogen, sulfur, nitrogen, oxygen content (%weight)Proximate
analysis provides the information on the mode of combustion with which we are very
familiar as shown in Fig. 2. When wood burns, moisture evaporates first at temperatures
o
around 100
C (see Fig. 3). At higher temperatures, dry wood de