(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
지도검색 원하는 장소 :
→ 지도와 위성사진으로 볼 수 있다.
해당 주소:
→ 위치한 업체와 위치를 볼 수 있다.
빠른 길찾기:
→ 실시간 교통 정보를 반영한 빠른 길을 찾 을 수 있다.
대중교통정보 지도:
→ 모든 대중교통 정보를 확인할 수 있습니다.
→ 특징
: 실제로 걸어
technology, by Making diverse digital convergence.
“Open Architecture”는 다양한 소프트 웨어를 삼성기기를 통해 접근하게 한다는 전략입니다.
일반적인 생각과는 다른 길을 갔습니다. 수명주기는 짧아지고 수익성은 콘텐츠 사업에 높기 때문입니다.
그러나 다양한 기술을 바탕으로 다른 기업들을 넘어섰습니다.
-Provides an opportunity to its employees to grow personally.
-Believes in innovation and creation.
-Greater emphasis on informal work culture.
-Empowers people and the employees are quite independent.
-Open culture the management-attracts, motivates and retains high quality people
The Xbox (name derived from "DirectX box"[4]) is a video game console produced by Microsoft. It was Microsoft's first foray into the gaming console market. The integrated Xbox Live service allows players to compete online. The Xbox was released on November 15, 2001 in North America, February 22, 2002 in Japan, and March 14, 2002 in Australia and Europe. It is the predecessor to Microsoft's Xbox 3
Digital Camera
Sales of Sony’s compact digital cameras decreased 6% of 22 million units in the year 2008. Nevertheless, Sony retained its position with the market share of 21%. (2009)
Sony released a number of new models designed to respond to a variety of customer needs. And Sony has α series which is high-end SLR cameras. Sales of Sony digital α series amounted to 1.15million units, app
Ⅰ.2.Rosenbluth International overview
Rosenbluth International is a travel agency founded in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Bes
There is endless and enormous amount of pressure constantly put on the firms. If you include even the smallest ones, you could say firms are always and restlessly under pressure and in order to respond to these pressures the firms must constantly think and change. But sometimes there are pressures that a firm cannot control and eventually has to endure. When this happens, in other words, when the
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
* Korean Company
Ⅰ. Introduction of Digital-cube and Cowon
Digital-cube is the manufacturer making computer input and output device. It was established in 2000, and changed its name in 2004. LCD monitor and set-top box is main items of Digital-cube.
Cowon System was established in 1995 and initial name was '거원‘. The Cowon System has 2 fields of business. One is digital equipment