different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
◎ 요약 : 해피선샤인 - 태양광을 활용하여 사회공헌 하는 한화
한화는 2011년 'Quality Growth 2020'이라는 새로운 비전을 선포하고, ‘新성장 동력’과 ‘글로벌 전략’을 통해 초일류 글로벌 기업으로 나아갈 준비를 하고 있다. 특히, ‘태양광 에너지 사업’에 집중하여 새로운 사업분야를 넓혀가고 있
Course :
TOEFL, TOEIC, TOEIC Speaking & Opic, TEPS, IELTS, GRE, LSAT, SAT, General English
Information about courses, Enrollment service, Various bulletin boards
to support study and teaching communities
YBM’s unrivaled preference rate
Students and workers who study for official English scores
Focus Group Interview
with 4 students
Survey
with 50 people
Interview
with a
영국 더바디샵 에이즈 예방 캠페인
이슈
전 세계적으로 HIV/AIDS 감염자 증가추세, 증가량의 반이 1524세대
타깃
‘더바디샵’은 특히 영국의 1524세대가 성문화에 개방적인 점에 주목하여
이들을 타깃으로 한 에이즈 예방 캠페인 진행
목적 및 목표
전 세계적으로 에이즈에 대한 인지도 개선과
Strengths
1st ) Market Leader in the sport drink category
2nd ) It’s on the field of play in many pro sports
3rd ) Gatorade has a loyal consumer base
Weaknesses
1st ) Too many varieties and flavors
2nd ) Lack of emotional marketing
3rd ) Limited target publics
Opportunities
1st ) MMA athletes can help them
2nd ) Chance for adding a vitamin-enhanced hydrator
3rd
Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
①The textbook deals all language skills introducing various texts including cultural information.
In Chapter 4, the main topic is Dol party, the first birthday celebrated in Korea. It covers Korean culture, so it is suitable for the course goals as well as the communication skills.
② Since the students needs and interests are different, the textbook can’t cover all although it has lots of
Nintendo’s History
• Nintendo, Japanese for “Leave Luck to Heaven” was
founded in Kyoto, Japan in 1889.
• Founded as card game maker
- Remained solely a card game maker until 1956
• Acquired first rights to distribute video game console
from Magnavox in 1974.
• 1986 debut of Nintendo Entertainment System (NES)
• Nintendo Entertainment
Chronological Order
1804 Born in Salem , Massachusetts
1821 Entered Bowdoin College
1824 Graduation
1825 Came back to Salem
1828 Anonymously published
1842 Married with Sophia Peabody
moved to Concord
1850 Published
1852 Moved to Liverpoor and traveled around Europe.
1860 Returned t
1856. 5. 6 born in Vienna
the eldest son
Medical University of Vienna
Father’s death
→ Analysis of Dream, Memory,
Experience
→ Oedipus Complex
Sexual Excitement, Guilty, Resentment
→ Unconscious
In 1908,
Psychoanalytic
association
In 1910-20,
Psychoanalytic
association
Studien über Hysterie, 1