④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
Especially when we are interacting with multinational people, it is significant to follow the certain protocol. Dining manner is one of them. When Hosting Indians, it is manner to sit right to the left. Seat arrangement follow the order in oldest to youngest. Children should sit away from elders. Before the meal, cleaning both hands is required, because Indian use fingers to eat meals. In case th
World Trend
Space Tourism
• Definition
Flight at outer space and go sightseeing
• Character
High price
Educating and training are necessary
• Example
Armadillo, Bigeulrowoo, Rocket plane, Blue origin, Virgin galatic
Eco Tourism
• Definition
Responsible travel to natural areas
• Character
Minimize Impact
Build environmental awareness
Fa
Executive Summary
The screen quota has long been a hot debate in Korea’s multilateral and bilateral negotiations. Although the screen quota was given considerable exemptions in the Korea-Chile FTA, recent ratification of the FTA with the US paints a drastically different picture. The mandatory days were cut to half from its previous number as opposition from the movie industry continues. In
1. SONY’S VISION
-We always strive to create something new, something different, a new industry.
-To establish an ideal factory that stresses a spirit of freedom and open-mindedness and where engineers with sincere motivation can exercise their technological skills to the highest level."
2. SONY’S VALUE
Sony is a company dedicated to the celebration of life.
They create things for ever
Introduction:
Wonder Girls, a popular and rising girl idol star group in Korea, is currently dramatically leading the Korean music industry with their unstoppable popularity. This group consists of five young teenage girls, ranging from the age 15 to 19. After researching thoroughly about the reasons behind Wonder Girls’ success and actually undergoing the process of learning the dance moves t
The Carnival in Rio is starting out as a festival before the somber mood of Lent and is considered one of the greatest shows on Earth.
The Portuguese arrived in Brazil in Rio Carnival in Lent, the festival of the people and playing percussion instruments and dance traditions of African slaves came together and there were two. The gradual development of this early 20th century and now the
Gangwondo : Chuncheon International Mime Festival
When ?
Anually in may (2012.5.20 – 27)
Where ?
Chuncheon-si in Gangwon-do
Main tourist attractions : Nami island, Soyang river, Gongji stream
why?
Only one festival with story
Designated as the best culture and tourism festival for 5 years in a row
Enjoy a variety of experience such as water gun battle, dance party
The myth of fe