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https://www.tandfonline.com/action/journalInformation?journalCode=rina20 International Journal of Advertising
The Review of Marketing Communications
ISSN: (Print) (Online) Journal homepage: https://www.tandfonline.com/loi/rina20
When verbal metaphors become more persuasive:
the interplay between goal orientation of ad
claims and metaphor
H
execute the idea.
Once an entrepreneur with a convincing business plan obtains
money from investors, he or she begins developing the product in
a similarly insular fashion. Developers invest thousands of man-
hours to get it ready for launch, with little if any customer input.
Only after building and launching the product does the venture
get substantial feedback from customers when the sales for
Teemu Malmi
D.Sc., Professor
EMBA 2021
Financial measures, budgets and rolling forecasting
Group exercise -Case Handelsbanken
Value Based Management
Accounting and control for innovation
12.6.2021 Aalto University Executive Education
Organizational structure and performance measurement of organizational units have an impact
on decisions people make in organizations
These decisions may or m
executives and junior level staff. The investors alleged that they would have never granted the board seats to Lyft if they were aware of the allegations.
Uber and Lyft
Both Companies:
Operate in the US and Canada (Lyft entered Canada in 2017 as its first international market expansion)
Have an affiliation with a major food partner, allowing them entry into the food delivery business (Lyft is rol
executive director of Sao Tomes National Petrol Agency. "Oil could solve all our problems."
지진 시험들은 Sao Tome and Principe (199,000명 인구의 서아프리카 해안에서 떨어진 두 개의 열대 바위섬들)가 아마도 수십억 배럴 기름 위에 위치하고 있다고 제시해 왔다. 최근 지난 몇 해 동안 그 섬들은 그것이 그들 모두를 백만장자로
claim to second place. After the calamitous sale of ABN AMRO and the subsequent dismemberment of Fortis, ING, the biggest bank in the Netherlands, announced on Monday October 26th that it was splitting itself up.
아이슬란드가 금융위기로 가장 고전을 면치 못한 나라라면, 베네룩스(벨기에, 네덜란드, 룩셈부르크)3국을 그 다음으로 꼽는 것에는 정당한
claim that cruising is an industry in its own right.
According to Ward (2011), the cruise industry has a $15 billion turnover. It employs over 100,000 shipboard officers and crew as well as approximately 15,000 employees ashore. Indirectly, the industry providers employment for food suppliers, engineering services, manufacturers, port agents and authorities, transport companies, tourist compani
executive
발전을 추구해야 할 입장이지만, 생활 패턴의 변화에 약간의 슬픔을 갖고 있음
Pai
Infosys의 Senior executive
Mangalore의 발전을 위해 인프라가 필요하다고 생각함
주요 내용
필자는 Mangalore의 과거와 현재의 모습을 통해서 인도의 경제 발전이 인도인의 생활을 보다 풍요롭게 변화시켰지만, 그 이면에
claim to have known him.
I had the honour to shake his hand
in Damascus.
Knew him? I never knew him.
He had some minor function
on my staff in Cairo.
Michael George Hartley...
...this is a nasty, dark little room.
Thats right.
We are not happy in it.
I am. Its better than
a nasty, dark little trench.
- Then youre a big noble fellow.
- Thats right.
Here is William Potter
with my newspaper.
- Here
executive jet parked in one corner.
As we float past the planes we notice a woman leaning against the wing of a Piper Cub, her chest against the wings trailing edge, her arms spread out to each side, as though flying herself. As we get closer we see that her jacket is pulled open to expose one of her breasts, which rests on the metal of the wing.
CLOSEUP - Breast on metal.
CLOSEUP - Hard nipple a