커피전문점 소비자의 시장세분화에 관한 연구 -마케팅 믹스(4p)를 적용하여(2011년)에 따르면 커피전문점을 주로 이용하는 소비자는 주로 29세 이하의 대졸여성들이라고 할 수 있다. 그러나 30대의 분포도 큰 비율을 차지하고 있으며 직업군에서는 학생보다 사무직이나 서비스직과 같은 직장인이 차지하
segment and due to this, their marketing strategy has been focusing on basic elements like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With thes
3 Environmental Analysis
To understand and analyze the market environment of The Very Waffle, we applied various marketing techniques.
1)Current position; Market Leader
We wanted to know The Very Waffle’s current position in the waffle market. Thus, we conducted research on it and the result was that The Very Waffle accounted for about 71.9% in the waffle market.
2) BCG Matrix
The Very Wa
3. Using Need for Uniqueness
As stated above, Veloster has very special design, and it belongs to whole new car-segment, PUV. As a marketer, we need to use this aspect in order to get target market’s interest toward the product. We can have them feel uniqueness by getting this car since the car has whole new concept. Using slogan like “If you buy a Veloster, you’ll be a fashionable and s
(2)Weaknesses
One of the biggest weakness of Samsung is they don't have the strategic model. This is not only Samsung's problem, but the problem is Apples's Iphone, HTC's HD2, RIM's Blackberry are all strategic models that is preoccupying the current market. Another weakness is Samsung's design. Apple's Iphone is popular for its simple design, and HTC and Blackberry are launching distinctively
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put
리앤펑의 성공이후 비슷한 사업 구조를 가진 기업 등장(WEC&A)
하지만,
백화점 고객이나 대규모 상점을 Targeting하는 WEC&A사와
달리,
Li&Fung은 소규모 및 특화상점을 Targeting하는 전략을 구사
이를 통해 경쟁을 최소화시키고, 기업의 경쟁력을 부각
앞으로 높은 마진을 가진 라이센싱 사업
segments for each product line and target only this one small market
The commercial with 2AM
O. 2AM members show several different kinds of Blackberry products and its different functions each
Good-reputation among professionals
Numerous business-friendly apps & tech.
A ‘mania’ population
Large Capital
Limited knowledge by consumers
Lack of entertainment factors
Poor
Use Standard Clause of Fair Trade Commission
Star Marketing
- Sung Jin Nam, Ji Young Kim
- TV ads(KCM)
http://www.youtube.com/watch?v=cpkLEY6t398
Online Self-matching service
http://www.antisingle.com/
- Couple manager X
Membership fee much cheaper
- Use all year around
Positive Image
Making high quality image with high cost
Creating th