Card = mere platinum and purpose of every card is the same!
Every card is unique and can tell about one’s identity?
Mask the absence of reality/produce images for each cards (became signs)
Credit card company : replaced reality with floating images hyperreal
In the Past, choosing residence was a rational choice(location, transportation, school districts)
Recently, BRAND has bec
2) Geography & Climate
ㆍGeography
Abu Dhabi is geographically located on the north-eastern part of the Persian Gulf in the Arabian Peninsula. The island city is located just 250 meters from the mainland which consists of many other suburbs linked to the emirate, Abu Dhabi. A special feature of the city includes the Abu Dhabi Corniche which offers the chance to walk, cycle or jog along the
Chapter 1. Indian Pharmaceutical Market Overview
1.1 Scale of Pharmaceutical Market
1.1.1 Domestic pharmaceutical market
India is among the fastest growing pharmaceutical markets in the world. The domestic pharmaceutical market recorded sales of US$ 7.3 billion in 2006 with a growth of 17.5 per cent over the previous year.
1.1.2 Pharmaceutical Industry
The Indian pharmaceutical industry
PRUGIO TREE
푸르지오 숲
공간감+리듬감 한폭의 그림 여유, 문화
Jingle strategy
소비자에게 TV광고를 통해 ‘푸르지오’라는 청각적 코드를 반복적
노출시킴으로써 친근감 형성
고객특성 설 명 Target
30-40대 수입이 증가추세
집을 새로 구입할 시기
O
40-50대 수입이 안정됨
집을 가지고
2008 Ireland, Austria
July, 2008 I Phone 3G launched
→ the potential of I Phone for the wider global use
August, 2008 chose India as the first market in Asia
Main problem: Apple is US-centric
Regional price differential
Lack of after-sales service
Do not consider a difference of culture and technology
The compulsory contract requirement
market, customer loyalty is higher than other market.
< Position in the market>
According to pictures, Jinro market shares take half of the market share. Jinro is a head company in soju market. Specially, 참이슬 series support Jinro to become best firm in Korea soju market.
Overall, needless to speak, Jinro is best company. But low percentage of alcohol market, their product J sh
B. Natuur’s Target Market
- Current target market of Natuur is females between the age of 20 (students) to 30 (career women)
Target market’s propensity:
“Emotion” plays an important role in the purchase decisions of modern consumers. This can be proved from the quantity of emotion marketing applied in today’s marketing trends and procedures. The case of Starbucks coffee is a
2. Theoretical framework
2.1 The innovation phenomenon and degree
- 하나 이상의 분야에서 일어나는 혁신은 이질적이므로
그것의 특징에 따라 나누어 접근하는 것이 최선
(Gatignon et al, 2002)
→ 그러므로, 혁신의 정도에 따라 Radical innovation 과 Incremental innovation으로 구분
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
건설(construction) 상품은 대상이나 목적, 규모면에 있어서 여타의 소비재들과 차별성을 가진다.
엘지 건설 <자이>의 분석에 앞서, 아파트 분야의 특성 및 상황을 소비자(consumer)와 시장(market)상황, 브랜드(brand)를 중심으로 살펴보고, 그 후 브랜드 및 광고를 중심으로 <자이>의 마케팅이 이들을 어떻게 반