Ⅲ. Benefits of Hallyu
Benefits of Hallyu are debatable. Some say that Hallyu itself is only a myth which is believed by only Koreans. However, there are also analysis which asserts that Hallyu has played, and is playing an evident role in domestic and foreign relations.
First, in cultural sector, Hallyu enhanced the pride for Koreans. Hallyu is conceived as the first example ofKorean cultur
and disseminate the same
& any target audience
Drenching the world in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happens as Google Uncensors Search in China? (2010-03-25)
Publishing interviews ofChinese users
Generalized public opinion of China
adequate and delectable food, we will intrigue them to come to at least once in every two days. Moreover by providing tradition food ‘bibimbap’ and exotic ‘kebab bibimbap’ we will expect people who are looking for the nutritious but at the same time delicious food will visit twice in every week.
II.6 Interviews for market analysis
III. Marketing Plan
III.1 Product Description
and others, who were successful also outside of Korea, such as Japan and other Asias. Thanks to those success stories, SM entertainment holds the largest records market share in Korea.
As the case of H.O.T. and SES shows, SM entertainment is competent in discerning the customer’s needs and preferences, and putting into strategic action. It has systematic system to breed up singers and other
*Samsung Electronics Strategic Analysis
Whirlwind Consulting Company has reviewed the current position of Samsung in the semiconductor and memory chip industry, and has completed an extensive internal and external analysis to determine Samsung’s options in response to the threat of significant future expansion within the Chinese semiconductor industry. It is our opinion that Samsung should
UAE (United Arab Emirates) - Dubai
Demographic of Dubai
In 2009 - 1,771,000
Asian - 85% of population
Indian (51%), Pakistani (16%), Bangladeshi (9%), Filipino (3%) and ETC.
Language of Dubai
Official language - Arabic
Popular language - English
Others - Urdu, Persian, Hindi, andChines
(2) Characteristics of Consumption in Korea
1) Analysis of decision factor on rice consumption.
Several characteristics influence on the consumption of Rice andkorean food which are household income, housewife's time-cost, consumer's age, professional education and place of residence. Income elasticity of consuming Rice in 1982 was 0.24 but it declined to 0.16 in 2002 and this value is
of the U.S. MP3 player market in 2005.The company targets early adopters among American users as it tries to regain dominance of the category. It also opened sales divisions in Brazil, Germany, Hong Kong and Japan. Reign Com announced in May, 2006 that it would adjust its focus toward handheld mobile gaming. They also own the Korean-language Yurion and Funcake entertainment services. In May, 200
of personal computers grows 30-40% every year which leads to a conclusion that at the end of year 2010, the number of PCs will exceed 40,000,000. In addition, the usage of mobile phones has reached to 62% of the population.
2. Malaysia
- Demographical perspective
-The population in Malaysia is 28,650,000. 50.4% of the population is Malaysians, 23.7% are Chinese, 11% are natives and 7.1%
of many masculine games such as fighting actions, sports or shooting games, NDS games are more familiar to everyone regardless of age, gender and game experience, and you can also play many types of software with NDS. For example, most people already have known Super Mario and Pocket Monster for more than 10 years, and DS also has a function of educational usage such as glossary or language study