of advertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other competitions organized by FIFA. In fact, one FIFA tournament
of fabrics, standardization of colors, and design map using fabric and colors Bean Pole set average quality of each material every month, made code systems for different colors for every season which resulted in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the
- GDP per capital : Korea
In 1981, Korea's GDP per capital was about $ 10,000 but it increased continuously. It's already over the $ 20.000 and it is predicted that Korea would keep grow in the future.
- Major industry : Korea
The value of the Agriculture sector accounted for 3% of GDP. The agriculture sector of Korea was mainly based on crop production, animal husbandry,
of the agency which has the tradition of poor people area motion or unemployment motion but, it is difficult the level which is principled only will be from the actual enterprise being applied. To like this aspect happens the self-support enterprise becomes system and after being self-supporting the economic independence of the supply and voluntary trust management the role of the silk agency in
2. Growth
Growth without employment is continuing as manufacturing industry based on price competitiveness has lost attraction in the world and as export sectors of IT industry grows. An idea that economic growth entails consumption of energy sources and produces industrial wastes should be wiped out. We should actively respond to reinforced international environment restriction and utilize th
of capability of the operating staff, capital costs, and operating cost.
Complete-mix activated-sludge(CMAS)
The CMAS process is an application of the flow regime of a continuous-flow stirred-tank reactor. Settled wastewater and recycled activated sludge are introduced typically at several points in the aeration tank. The organic load on the aeration tank, MLSS concentration, and oxygen deman
outcome
Developing an unusual loyal customer base.
- By 1992, Saturn had sold 500,000 vehicles
- By 1995, Saturn had sold 1,000,000 vehicles.
2. Picked as “Best car” from numerous magazines and organizations.
-Saturn earned that honor for an astounding four consecutive years, and it was the only nonluxury brand to be at near the top of J.D.Power`s scores.
of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spending on entertainment is concentrated in the middle-age groups, whose income is peaking at the same time leisure may be relatively scarce.
Triad: amusement, entertainment, recreation leisure activities
of now, it somehow successfully finished its restructuring process but took long time to establish current system. It reveals that the change has not been always good change and it actually is pretty difficult to downsize whereas diversifying is easier choice.
Matsushita started from strongly product focused firm to achieve economic of scale and scope in its domestic market. Founder’s spirit
culture, but the same policy
Low competitive location
Most of them are in local area
Failure to notice Korean customers’ Needs
Low cost product ->Against Value
(Premium / clean shopping environment)
Display, high selling, Warehouse style
Less store no. makes less buying power
Passive investment (increase No. of store 1 /yr)
Low Competitiveness in a store sales