strategic planning whereby management evaluates the products and businesses that make up the company
Market penetration is a growth strategy increasing sales to current market segments without changing the product
Market development is a growth strategy that identifies and develops new market segments for current products
Market segmentation is the division of a market into distinct grou
main operation strategy
- Hilton developed ‘Hilton H honor’ which is a membership program for regular customers of Hilton. It increases customer satisfaction and connects the world wide branches.
Every time customers stay Hilton world wide branches, Hilton updates customer’s personal preferences and share it to every branches to provide customized services.
Through internal educatio
for information about virtually everything, including your products and services. And...they love humor. Over 240,000 people each day use keywords related to humor on Google, Yahoo and MSN and 230,000,000 (that's million) listings related to humor currently show on Google.
http://www.parodymarketing.com/2009/01/why-use-parody-marketing-in-business.html
In this regard, the parody marketing is
Entry
Market
Entry
Company-owned – key, high growth
Franchises – small, risky
Joint ventures – medium risk and importance
Prevent Exorbitant and Vast expansion strategy
Improve & Develop way to manage existing channel
Adding Distribution hub on channel of each continents
Offer specialized products for different locations within the same city
Happy -----------
- Etc.
Main customer – 20~30s old, devotee, find some composure, and place to meet.
Other segmentation – traditional, well-being / segmentation for men / star marketing, PPL / menu segmentation
A number of member store -> A number of target customer
Broad market targeting strategy
Market development rather than product development
1.Sears란…
1886년도에 설립된 소매 업체로서 주로 자사의 제품을 취급하는 GMS 형태의 소매업체이다. 거대한 유통망과 분점들을 가지고 있으며 다양한 상품을 취급하고 있다. 주로 취급하는 품목으로는 Appliances, Housewares, Automotive (batteries, tires), Jewelry & Watches, Clothing, Kids, Computers & Offices, Electronics, Lawn &
1.본인의 장단점을 포함한 자기소개를 자율형식으로 기입하시오. (한글로 작성)
[ 지원 삼합 ]
유코카캐리어스에 지원하게 된 동기는 3가지입니다.
첫 번째는 “전공과의 유사성”입니다.
제가 대학교에서 무역물류를 전공했고 이 분야에 대해서 가장 관심이 많고 가장 자신 있기 때문에 무역물류
Gatoraid, Playstation2
BBDO: Pepsi , BMW , P&G, Chrysler
Recognition and Rankings
Winning 57 awards in the International Advertising Festival at Cannes
Forbes elected Omnicom to the Forbes Platinum 400 list of the Best Big Companies in America.
The Wall Street Journal ranked Omnicom Group Number One in its peer group for our ten-year average annual total return to shareholders.
Development
- First to put B747F in air routes of Pacific region
- Adopted cargo freighters first rather than passenger planes.
- Targeting the niche market
Wide ranged network
- Multi-hub strategy : Overseas terminals for KAL only
(NRT, KIX, LAX, JFK),
- Skyteam cargo established (2000)
- U.S. Joint Venture established (2002)
Construction of Incheon Airport Seconda