* Why we choose H&M?
As “Fast fashion” is trend nowadays, H&M is steadily growing. H&M is occupied in korea and it is one of representative SPA brand we think.
1. About H&M
(1) H&M history
-H & M Hennes & Mauritz AB comprises five different independent brands – H&M, COS, Monki, Weekday and Cheap Monday. The H&M Group has a total of approximately 2,700 stores all over the world.
What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
1. Introduction
(1) Introduction to the topic
On 14-15 April 2012, the 1st Trilateral Agricultural Ministers’ Meeting was hold in Jeju Island, Korea. Three countries discussed a lot of issues such as food security, infectious diseases of animals and plants, and economical cooperation for each other etc.
<15일 제주 롯데호텔에서 열린 제1차 한·중·일 농업장관회의에
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
and Folkman의 "Psychological stress theory" 정신적 스트레스에 대한 이론에 의하면, 스트레스는 사람과 환경간의 관계에서 나오거나 stressor라고 하는 여러 요인들에 의해 생기는 것이다. 이것은 자신이 가지고 있는 자원을 초과하여 사용하고 자신의 well-being을 위험에 빠뜨리기도 한다. 결과적으로 사람이 스트
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
The Concept of Ubiquitous Computing
The Internet is Simultaneous, Existing Everywhere and Omnipresent: Implement networking and computing functions to everywhere in order to conduct infra.
Beyond Time and Space Limitations: it enables people access to the information network and utilize various information communication service.
Integration: Integrate things, computers, or devices with
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
1. 마케팅이란
마케팅이란 기업이 소비자에게 상품구매를 유도하고 생산자가 상품 또는 서비스를 소비자에게 유통시키는데 관련된 모든 체계적 경영활동이다.
생산제품이 최종적으로 판매에 이르기까지의 전 과정 (광고, 전략, 디자인, 포장/ 제품, 가격, 장소, 프로모션, 영업 등) 에서의 전략을 기획,
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires