Ⅰ. Introduction
Ⅰ-1. The Reason for the Subject Selection
As Organizational Commitment students, our team thought about what companies could do to achieve competitiveness in human resources point of view. We reached a conclusion that the attraction and the retention of employees is the most important factor in terms of human resources. In reality, all the companies are striving to secure an
1. Executive summary
We chose the subject as Genesis from Hyundai. The reason why we chose Genesis is because it was very interesting for us that Hyundai, one of the biggest company in Korea, is going to turn their ‘cheap but has good quality’ image into luxurious image with Genesis. And the other reason was that as Korea enters into FTA with EU, 10% of tariff for cars which are over 1500cc
1. Introduction
i. Exordium
This group project is about the study about one company is related with culture or tourism industry. We select IBIS hotel as a subject of our group project. First, we look into the basic information about IBIS hotel. And rest of our study are done by using a comparative study between IBIS hotel, Seoul Royal hotle and Sejong hotel, SWOT analysis and investigate market
Project Subject
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
Comfort – due to wide sleeves
- Various designs and colors
Make linen operating gowns mark the polluted part with fluorescent material. When the surgeons can see where the polluted parts are, they will be able to be more careful
Attach operating gloves to disposable gown
Using long magnetic at the opening – make less dust while put on the clothes and easy to wear by oneself
Ma
development, structure and the job itself, and the working environment.
Of course, not all information found will lead to a perfect correlation with Microsoft’s individualistic organizational culture. However, we found many elements that in fact do have a relationship with such culture. Obviously, on top of facts, our group’s subjective opinion and thoughts are weighted in our judgments.
French.
Past Continuous: Tom was cook ing .
Difference:
John visit ed his uncle.
John bought a new car.
SARD (6 elements necessary for non-defensive learning)
S – Security
A – Aggression & Attention
R – Reflection & Retention
D - Discrimination
6 Parts are prepared to explain more easily for you.
Listen comfortably with harmonizing two kinds of class.
more than over30s.
Considering our product features, it seems not appropriate for family dining out but socializing with friends.
WHY NOT?
For healthy and well-being benefit,
there are better well-being foods other than hamburger
For good taste benefit,
the standard for delicious is too subjective and hard to feel difference
For economical benefit, GBR is not so attractive in price
subjects who didn’t answer these questions. The equation is following.
2) Hygiene and WTP
WTP = 1415.851 + 449.613* Satisfaction of hygiene + error term
It shows that if there is 1 unit increase in Satisfaction of hygiene, 449.613 units in WTP increase. (1 unit of satisfaction of hygiene is 1-7 scale and 1 unit of WTP is 1 Korean won)
Correlation between hygiene and WTP is 0
Date: 2010/05/06 Thursday 3~4 p.m.
Time for observation : 1 hour
Details of atmosphere: Few customers, quiet and clean atmosphere, staffs already cleaned the store but were still cleaning again because they were not busy.
Number of working staffs: 4, not everyone was working
Number of visitors: about 50 people
Non-probability Samples
Convenience Samples
Subjects: Korea Univ. students