the perfume Play, represented by Justin Timberlake, and the brand new mascara Phenomen`Eye and Soin Noir. All the costs for launching these goods are traceable fixed costs.
4) Watches and Jewelry segment
- Cost to hire a super model: Sophie Marceau
Sophie Marceau, one ofthe most famous actresses, became the face of Chaumet, symbolizing the brand in its new advertising campaign. The cost ar
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
several reasons.
Conspicious consumption
-related to social class
-The acquisition and display of goods and services to show off one's status
-Conpicious waste
; Visibly buying products and services that one never uses.
-product or service development
-messages
-media exposure
-channel selection
ex) Rolex watch is a strong status symbol for upper-class consumers.
the world by number of passengers carried per year(2007)
Southwest ,the 6th largest U.S airlines by revenue
As of May 3,2009, it operates approximately 3,500 daily
Company outline.. Before
Originally started to serve in Texas as Air Southwest on March 15 , 1967 by Rolling King and Herb Kellers
King described the concept to Kellers by drawing on a paper napkin a triangles symbolizing the
the shares on the New York Stock Exchange under thesymbol H. According to the filing, Mark S. Hoplamazian will serve as CEO and Thomas Pritzker will serve as Executive Chairman. The public offering is a result ofthe breakup ofthe Pritzker family empire. Accused of looting family trusts, Thomas and Cousins Penny and Nicholas were forced to wrest control ofthe family businesses when she and oth
the NASDAQ Global Select Market under thesymbol CHDN.
The Kentucky Derby is one ofthe oldest and most prestigious sporting events in the United States held annually at Churchill Downs horse racing track in Louisville, Kentucky.
Alternatively referred to as “The Run for the Roses” because a garland of red roses is awarded to the Kentucky Derby winner each year, or “The Most
the Amendment of English Orthography“ in 1876
the English Spelling Reform Association
American Spelling Reform Association.
the American Philological Society adopted a list of eleven reformed spellings for immediate use.
George Bernard Shaw
(1856~1950)
Irish dramatist and critic
a totally radical solution – developing brand new symbols
In 1961, a new English al
the market. It is especially loved in Korea and Japan.
- Imagery
• The highest fashion brand which has become a symbol representing high social class. It has consumers that show frantic obsession towards the brand.
• Although it has many loyal customers, the high price and scarcity led to lack of friendliness.
• It leads the fashion trend ofthe high class and has deep tra
The remedy offered by certain society is to divorce the wife and remarry. But is this justice? Is it kind or noble to turn out a woman in her old or middle age from her home, just because she remains sick or she happens to be barren? Islam discourages such cruelty by permitting polygamy.
●Origin and Development
Today, polygamy is regarded as thesymbolof Islam society. However it has pract
symbolof iPod. This ad associates color with brand awareness.
Do you think that it improve brand equity? If so, could you give us another idea?
Q2. iPod all generation have similar design. Does similar design satisfy their customer consistently? May some customers want Innovative design of iPod. But changing standard design may weaken the brand recognition. Which one is better, maintain o