2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with intern
with superior technology and design.
Alpha Project: 73 designers in different fields and 12 professional in human engineering lead R&D of NIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies of Nike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public. Nike invested heavily in TV
ADVANTAGE
Cost reduction
- price competitiveness
Local production
-Improve Local Responsiveness
Decrease
foreign-exchange loss
Why?
- Excessive
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that
with company’s strategy, system and style
The most noticeable problem caused between LotteWorld’s structure and strategy. LotteWorld want to be globalized theme park which reflect many different people’s flavor. And as communication technology is developed, the change of people’s flavor is getting more speed. To respond these tendencies, LotteWorld operates many temporary teams which sug
2주차 1강 : ‘행복한 부자학’의 이론적 틀
*학습목표
행복한 부자학에 대한 이론적 틀을 어떻게 도출했는가를 설명하는 것이 학습목표이다.
이를 위하여 성경에서 행복한 부자의 모델로 아브라함을 발견하고 그가 어떻게 행복한 부자가 될 수 있었는지 그 원리를 잠언 10장 22절에서 찾는다.
*사
with USB 2.0 port
• Mac OS X v10.4.10 or later
• iTunes 7.7 or later
+ Windows system requirements
• PC with USB 2.0 port
• Windows Vista; or Windows XP Home or Professional with Service Pack 2 or later
• iTunes 7.7 or later
keyboard with ball mouse
Fast communication speed
Battery separation from phone
Coalition with ‘Verizo
3. Brief Introduction of Two major Schools: Realism and Neo-Liberalism
As the table shown above, realism and liberalism start from different viewpoints. As a result, two rational theories come to a distinct conclusion when it comes to judging international regimes. Even though their basic assumptions are going to largely coincide with each other during the academic neo-neo debate, views on inte
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
with two smart phones’ user?
4. Does customers’ income have any relationship with user’s satisfaction?
5. Does customers’ age have any relationship with user’s satisfaction?
We get those 5 questions from our discussion. And there is 4 reasons for us to decide use those 5 questions.
1. We what to know why people feel more satisfaction with Iphone. So we think those five questions
(2) Trend income statements
(%) 2009 2008 2007 2006 2005
sales 338 367 191 143 100
gross profit 4 301 409 174 100
operating income -330 254 479 179 100
income before income tax -906 128 482 169 100
net income -15,685 2,123 7,877 1,120 100
From comparative income statements and trend income statements above, we can see that net income in 2009 plunged dramatically. However, compare to 2