Introduction
Seoul Land has 250 various types of facilities (play, education, convenience, landscaping, recreation, sports, transportation, care)
Has five themes like Disneyland
History
May 1988 : Seoul Land Opens
September 1990 : Added new attractions such as ‘Black Hole 2000’
1998~2002 : Added ‘World Cup’, ‘Sky X’
2007 : Won ‘Web Award Korea’ (facilities/culture/movie
marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
1. 서론
현재 국내 백화점의 판도는 IMF이후 서울에 본사를 두고 있는 롯데, 현대, 신세계 등으로 크게 3분화되어 있다. 이들 백화점에 비해 자금력이나 전략적인 면 등에서 경쟁력이 떨어지던 지방 백화점들은 이들 3개 백화점의 빈번한 지방점 진출과 M&A로 인해 쇠퇴의 길에서 벗어나지 못하고 있다.
Ⅰ. About CS Entertainment
CS Entertainment is South Korea’s leading entertainment company. For over ten years, CS has been active in music production as well as the recruitment, training, and management of new artists. CS Expertly develops new models for its unique business system, constantly working domestic and international markets
Ⅱ. Stakeholder Typology
There is CS Entertainmen
Chapter 03 Developer's organization and Marketing
1. Hotel Company Plan for Development
(1) Developers
The developer is the person or organization who initiates a project, bringing together the various resources needed to carry it out.
The extent of direction by the developer varies considerably depending on experience and the resource of expertise available.
Public agencies and e
(1) Developers
The developer is the person or organization who initiates a project, bringing together the various resources needed to carry it out.
(2) Development strategies
Company development programmes require both internal and external organization and, in particular,
will be affected by:
• company objectives, resources and stage of expansion
• availability of fi
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L
[ 캐릭터 개념, 정의 ] 출처 참고 다음사전 - http://enc.daum.net/dic100/contents.do?query1=10XX558427
o 캐릭터(Character)는 작품 속에서 등장하는 대상뿐만 아니라 마스코트와 같이
상징성을 목적으로 한 대상과 등장인물을 상품화한 제품 등도 포함하는,
좀 더 포괄적인 의미를 담는다.
o 국립국어원에서는 캐
전시회 마케팅 세부적 실행 준비
- 전시회 조사
대상 자료를 요청하거나 확보한다.
참가사의 리스트, 전시회 통계자료 등
- 전시회의 내방객 분석
"내방객 분석/직위/산업 분야/나이/관심 제품/국가 분포/구매력/의사결정 정도" 등의 전시회에 내방하거나 참가하는 대상에 대한 분석과, 어떻게