정책 번호이동 시 공짜
(보조금 有) 신규 8-10만원
특징 사각형 슬림한 디자인으로 젊은 층, 중장년 층 모두에게 인기가 많음.
GPS가 된다는 장점 가짐
월 평균 판매대수 하루 평균 3~4대(월100대 이상)
*공짜폰 판매 이유:
-SKT,KTF,LGT 3사 경쟁구도로 2차판매점에 좀 더 많은 고객 유치율을 올리
Barilla SpA Part A
Barilla SpA is the world’s largest pasta manufacturer
The company sells to a wide range of Italian retailers, primarily through third party distributors
During the late 1980s, Barilla suffered increasing operational inefficiencies and cost penalties that resulted from large week-to-week variations in its distributors’ order patterns
Causes for Demand Fluctuations
1. Product
1) 제품 설명
종이비누의 휴대성과 간편성 이용하여 휴대성과 편리성이 강조되는 제품을 만들게 되면 선크림을 휴대하기 귀찮아하고 휴대하더라도 공동 야외 활동 시 여러 사람이 나눠쓰게 될 때의 불편함을 가지고 있는 남성들의 불만을 채워줄 수 있겠다고 생각했습니다. 이렇게 해서
User can enjoy playstation game before
Download game contents(Android market)
Playstation Suite will provide various games
Controller (Game-Pad)
Similar with PSP GO
Classic game pad design
4 direction keys & analog joy stick
Through Competitor's Marketing.
Gallaxy S
Segmentation consumer group
Provide attractive strategy for each part of consumer
Gallaxy S2
Advert
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
India & Transfer
Titan Industries
대규모 생산 설비
인도 시계시장 60%
Poor reputation
세계 2번째로 많은 인구와 값싼 노동력
관세 장벽 & 투자 유치에 적극적
빠른 경제 성장을 통한 경제 규모 확대
소프트웨어, 자동차, 철강, 비철금속, 섬유, 금융, 등 비약적 성장
India & Market
빠른 경제 성장
상류
History of 7-eleven
1927 : In Dallas, Texas, an employee of Southland Ice Company, John Jefferson Green, started selling milk, eggs and bread from an improvised storefront in one of the company's ice houses. It provided the fresh food such as bread and milk and this gave birth to the convenience retailing.
1946 : The name of the stores was changed to 7-Eleven to reflect their hours of op
1.Fast-fashion?
Trend in which clothes move from the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
★수요와 공급 맞추기
수요와 공급을 맞추는 것에 있어서 특히 재공급 리드타임이 더 긴 해외시장에서는 쉽지 않다. 또한 제품의 다양성, 가이드의 역할을 하는 수요의 과거 자료의 부족 때문에 제품의 수입과 공급을 맞추는 것은 훨씬 더 어려운 실정이다. 도요타는 생산역량을 일시적으로 조절하기
how do you make money?
There are three typical ways to make money:
1. Selling the company's products to paying customers
2. Recruiting new distributors into your "down line"
3. Having your down line sell the company's products to paying customers
FAA:Founders Achievement Award
GIP: Growth Incentive Program
Non Cash Award Program (Overseas Travel)