millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or movie filming location for providing the space, and potential customers in a friendly and comfortable space can be recognized.
SCM Software Market의 경우 1999년 $5B에서 2004년 $40B로 5년 동안 8배 증가할 것으로 예상
CAGR(Compound annual growth rate)가 52%의 높은 성장률을 보여 급속도의 시장확대 가능성을 예측
아직 시장이 성숙되지 않아서 시장진입기회가 높은 단계에 있다고 할 수 있습니다.
Analysis by Tier/Industry
1999년 대비 전체 기업중
Domestic Market leader
with Hankook Tire in Korea
Capital : 350 Billion KRW
Employees : 5,341 (2009)
Organization Status
- Domestic sales: 10 locations in 2 regions
- Foreign sales:
9 subsidiaries, 13 branches and 4 offices
- 4 R&D centers
1960: Started as “Samyang Tire”
1965: Initiated export of 7,700 tires to Thailand
1980: Received $100 million export award
1
Rapid urbanization after WW2
Things got tighter
A modern IT network enables to share info efficiently
Environmental pollution is raising its head.
IKEA offers flexible employment to meet the needs of co-workers and IKEA Company
Half of the co-workers work flexible hours or compress their work schedule, while others telecommute or job share (IKEA US)
IKEA wants that its employees focus on
foreign players have yet established significant presence in the mass market and in second- and third-tier cities.
Sources of products
Foreign cosmetic products sold on the Mainland can be basically classified into three types: imported, self-manufactured by foreign brand owners and produced by local OEM factories. The imported goods are mostly premium products of famous international brand
3. The contents of the Research
(1) Basic Information about Venezuela
Venezuela is located in northern part of South America continent, whose capital is Caracas. The population is 2,800,000. The language is Spanish. The industry is based on natural resources. Especially, oil and coffee are main resources. Also, Venezuela is famous for beauty, baseball. Currently, the president of Venezuel
China is well known as the world’s factory. In recent years China has grown dramatically with respect to industrial development. It attained average GDP growth rate of more than 9% during the last quarter-century. Owing to relatively low labor cost ~~~~~
factories. Production of goods is outsourced to 700 independent suppliers, primarily in Asia and Europe, through H&M's local production offices.
H&M does not own any of its stores. Instead H&M rents store space from international and local landlords.
H&M creates and plans its collections centrally.
Important to understand what customers want from the idea, through the creation of a new produ
(1)Strength
-Highest market share
As the leader in the water purifier market, Woongjin has strong brand power and highest portion of market share. It means that they have enough money or resources to launch such a sophisticated PR program. This is very important point because in order to launching nationally recognized PR campaign, they have to afford it first. Woongjin did afford this “Savin
• Rise and Fall of Ssangyong
Ssangyong Motor is great progress since the 1970's. SsangYong Motor Company has increased the capital of 15 billion won in 1980. Ssangyong Motor Co. also merged Geohwa and expanded the factory at Pyeongtaek in1985.
In 1991 it started a technology partnership with Daimler-Benz. In 1987, it acquired United Kingdom-based specialty car maker Panther West winds. Ss