1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
of their clothing, shelter, food, and etc. Maybe this trend has become intense especially in food. The rationale behind this is the tragic events and scandals related with food, such as the Melanin pigment scandal and mad cow disease. These cases make people be shocked and mistrusted about food. They are becoming even more concerned and sometimes terrified about the food they buy and eat. Their i
Hong Kong
Overview
16-
H.K used to small fishing village where 7000 people lived in China. Since the Opium War has finished in a victory for U.K. And then H.K became famous city in the world as a colony. After that H.K has been made a trading country for extension to east asia by U.K. At first they focused on labor intensive industry and continuously increased rate of the export labor i
1. Company History
Bayerische Motoren Werke AG (BMW), (English: Bavarian Motor Works) is an independent German automobile manufacturer. BMW is one of the world's leading manufacturers of high-performance and luxury automobiles and motorcycles, and is the parent company of the MINI and Rolls-Royce car brands.
Beginning with aircraft engines, BMW AG produced a variety of products in its earl
1. The peculiarities of food
Unlike western and Chinese foods, which have ambiguous distinctions between main and side dishes, rice made from rice, barley, and shellfish is used as a main dish and side dish made from vegetables, sea cucumbers, fish, and beans. As a result, there are many signs of corrosion. Due to the high production volume of grains, they were used for noodles, porridge, rice c
Ⅰ. Background
1. Rising Incidence rate of Cancer
출처: 국가암정보센터
About 6.2 million people globally died of cancer and 10.1 million people are newly developing cancer. If same as above , by 2020, 10 million people each year may die of cancer and 10.1 million annual cancer incidence is expected to 50% increasing-15.7 million people. Korea's annual cancer-developed men are
Ⅰ. Background
1. Rising Incidence rate of Cancer
출처: 국가암정보센터
About 6.2 million people globally died of cancer and 10.1 million people are newly developing cancer. If same as above , by 2020, 10 million people each year may die of cancer and 10.1 million annual cancer incidence is expected to 50% increasing-15.7 million people. Korea's annual cancer-developed men are
1. The motive of institute visit
We have known the KFHI(Korea Food for the Hunger Intervention) since one of the team members is a supporter to this institute. The KFHI is international NGO and is composed of domestic business and many abroad business as well. Since this institute is supporting about 80 countries in the world, it was considered that it is corresponding to the class of interna
The principles
Donguibogam
- An encyclopedia type all around medical book.
Huh Joon (1539–1615)
Disease
: imbalance of human body
Treatment
: Help to recovery of system
Characteristics of four predisposed constitutions
Correct Medical treatment based on their characteristic.
Feeling the pulse for diagnosis.
The doctor’s experience.
of guaranteed by government of National Health Insurance at the total medical costs that actually incurred
√ Most of European developed country – 85%
√ Korea – 52%(Rate of Hospitalization payroll : 58.7%)
(Rate of Outpatient payroll : 46.1%)
√ Health Promotion Program
- Providing Chronic Disease information
- Visiting Health Service
- Ex