and white BMW logo, which has not been altered throughout the company's history, does not in fact symbolize a spinning propeller according to a BMW spokesman Joerg Huebner (although the imagery did appear in post-WWI advertisements). TheBMW roundel badge is believed to have been partially derived from the logo of its predecessor company Rapp Motorenwerke, while ultimately taking onthe colors an
of ten automobiles sold is a premium vehicle, andthe numbers are expected to take off. BMW shows promising performance in key markets. 21.1 % ofBMW automobiles are sold inthe US, 5.3% in China, 19.6% in Germany and 10.6 inthe UK. BMW’s competitive advantage of flexible production networks enables the company to adjust production capacities in line with changing situations on various markets
of Benz is produced after going through tests agaist crash, fire etc.
Technicians of Benz exposure cars to high temperature or arctic temperature, and open & close door more than 100,000 times.
Example showing Safety of Benz
Accident inthe Republic of South Africa, which was crash so Benz was badly damaged, but driver came out on foots.
It show Safety of Benz. So, Benz took advantage
on advertisement which is sensitive to business condition.
Clients
TBWA: The most core subsidiary-company of Omnicom
“Severence” , “More important thing is story”
Clients: Absolut VODKA, Apple, SONY, Adidas, Evian, Levi’s, Taco Bell, Nissan, Gatoraid, Playstation2
BBDO: Pepsi , BMW , P&G, Chrysler
Recognitionand Rankings
Winning 57 awards intheInternational Adverti
inIndia in 1996, which signifies the company’s expansiontowards the global automobile market. Ever since, withthe transitionofthe company’s leadership from Chung Ju-Yong to his son, Chung Mong-Koo, the development ofthe company in terms of brand-image, product design and quality, sales, value and its market share has been onthe upswing with some consistency. Hyundai Motor Company is no