3C Analysis
1. Customer – Needs and Wants
It is possible to find out potential customers by analyzing recent market situation.
Firstly, there is tremendous craze that people are interested in well-being. Precisely speaking, modern people tend to care about their life style and want to live longer and live well by spending more money on them. At the same time, people try to get vario
(2) Aggressiveness/Achievement
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them a
3. Present condition of low cost air line market
-market share of low cost air line in the country route
In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route.
4. Introduction of JIN-AIR
company overview
Route
-Company name: JIN AIR.
❸ Consumer Analysis
According to a research at Hana Bank, the major customer of coffee shops are women and the ratio of women to men is almost six to four. In respect of age, people in their twenties scores the highest which is 53.6 percent, followed by thirties and forties. As for the people's considering factors when drinking a cup of coffee, atmosphere of the coffee shop scores the h
Companies that we selected
- BC Card, City Bank, Hana SK Card, Hyundai Card, Lotte Card, KB Bank, KEB, Samsung Card, Shinhan Card, Woori Bank.
And we can recognize companies more specific as follow.
A profession Card Company – Bank Business (BC Card, Hana SK Card, Shinhan Card)
A profession Card Company – Enterprise Business (Hyundai Card, Lotte Card, Samsung Card)
Combining
holders
5) Becoming top-ranking and blue-chip company for the society
Net profit
Major Product
[3] Lotte
Lotte Confectionery Co., Ltd
The 1st company in Dry confectionery & Ices share
● Company summary
Lotte Confectionery Co., Ltd is the universe for Lotte. Since its establishment in 1967, Lotte Confectionery Co., Ltd has continuously grown with consumers’
Haitai Confectionery Co., Ltd
1945. 10 Establish Haitai Confectionery Co., Ltd
1991 Selected as an Blue-chip company
2005 Taken by CROWN
2009 Won the Korean best CEO
a. Macro Economic Indicators (ex. GDP) : GDP ↑ → Currency↑
b. Capital Market : Money Supply ↑→ Currency↓
c. Government Policy : Interest Rate ↑→ Currency↑
Japanese Yen surged by 4.6% to 80 yen per dollar just within minutes on Wednesday in practice and it was the biggest move in history
Insurance companies and many other Japanese Companies withdrew their foreig
Biggest cosmetic company in South Korea, with 39% market share (1st)
Powerful and well established brand shops (ARITAUM, ETUDE, Innisfree), with 25% market share (1st)
Wide range of brands and diverse product lineup, with about 30 brands
Net sales 69.3 billion won, Operation profit 14.8 billion won in the first-quarter
Overseas expansion, in more than 10 countries, from France, C
1.2 Database Software
G market is now using “MS SQL Server 2008 Enterprise Edition” as a main Database Management system. The DBMS, which is a core part of the IT infrastructure, is hosted on an HP Superdome server computer and enables easy data managing. This software efficiently supports G market’s $2 billion in annual sales and transaction rates of up to 23,000 batch requests a second.