Tourists : Japanese People work with
liquor business
How many : 6 people
male : 3 people
female : 3 people
How old : 30~40 years old
Date
2010.11.18(Thu) - 11.21(Sun)/4 days
Location
Samsung Dong COEX C hall
Scale
80 companies, 150 booths
Participants
93.113(09)
Grizzly, and Kodiak brands of moist tobacco and is the second largest manufacturer of smokeless tobacco products in the US, which makes it a countervailing competitor of Skoal and U.S Smokeless Tobacco Company. As mentioned in the previous reviews, they have slightly low pricing strategy compared to the market leader.
4. Korean Tobacco Market Analysis
1) Changes inKorean tobacco market
in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regar
Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone resulted in the rising of total smartphone m
in South Korea automobile insurance industry has grown at a rate of more than 18 percent since 1983 when monopolized South Koreaninsurance market was made accessible to liability and property insurance companies. There are certain important factors behind this quick rise of automobile insurance industry of South Korea like sudden increase in use of cars in South Korea and mandatory automobile li
Ⅲ. Characteristics of New Pension System in Chile
1. Individual Capitalization Accounts (ICA)
In Chile, they have pension system that subscribers pay back from their individual accounts after retirement. Therefore this account have no income redistribution among inter-layers and no income transfer between generations that exist inkorean pension system. ICA's contributions are not inc
In Chile, each person get their individual account, so they'll get back pension from this account that they submitted.
This account have no income redistribution among inter-layers and no income transfer between generations that exist inKorean pension system.
Each AFP set minimum rate of return and make a safety device for net getting enough rate of return.
For treating enormous asset,
Korean people consider that breakfast is important, McDonald launched new menus, McMorning, in 2007 to target a niche market. This market indicates a market for those who don’t have breakfast. McMorning set sells after opening a store until 11a.m. Some chains which run 24hours sell this menu from 4a.m to 11a.m.
‘English mac muffin set’ is the basic menu of Macmorning. It consists of Engl
1.For the old, Intensify current high quality image.
Emphasizing no hangover image demonstrated by Japanese doctors , be the “Business Liquor with little harm in health “
Not so big success of Soju in western market unlike Japan
not enough identification of Korea to reach Americans’ recognition
Identity of Soju is equivalent of identity of Korea ( cultural product )
Posi
Korean market by collaborating with the local conglomerates
- Easiest way to make success inKorean market due to the
unique Korean distribution system
“Korean consumers are used to finding their favorite stores
through department store chains”
- Refused Hyundai’s JV proposal (18% incentive)
-Heavy & Concentrated marketing in heavily populated area
-Zon