Q1. iPod silhouette ad shows Apple’s typical color, white, and white earphones and it becomes symbol of iPod. This ad associates color with brand awareness.
Do you think that it improve brand equity? If so, could you give us another idea?
Q2. iPod all generation have similar design. Does similar design satisfy their customer consistently? May some customers want Innovative design of iPod.
What is App Store?
An on-line service that sells applications for the i Phone and i Pod Touch created by Apple Inc.
App Store is launched at July 7, 2008.
Application download results
Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
launched a new model of digital high-definition Handycam® video camera that is playing a crucial role in Sony's "HD World" initiative. And Sony released two new versions of Webbie HD™, a pocket-sized video camera, in the North American market.
4) Digital music player
Sony got secondary big hits of Walkman and CD after the Trinitron CRT Television. Sony likes to make new generation stan
SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golf clubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
team should make a conclusion whether or not its new products should be launched. They also wanted to find out how this problem could happen. They were very wary of this emergence situation not only because of its image for customer, but also if Black Diamond had to discontinue its axe program, all European competitors would step in and copy the technology that they worked so long to perfect.
1.2 Segmentation
With the development of the internet and constant advances it has been able to make we, today, have a society where almost all people enjoy the creative innovation In order to jump into this new industry of e-commerce, WizWid carried out an extensive research on the usage of internet by different age groups.
WizWid found out that people were using the internet regardless of th
As already referred above, the level of complexity of the jobs in financial firms is extremely high, and it causes strict separation of the divisions in the organizations. Divisions in the firms are usually separated by the tasks required to the members of them. For operating and management division, general skills and abilities are required, but for financing analysts, who are the core workforce
Overseas Operations
Started to operate in China in 2003.
112 stores worldwide (as of 2006)
Latin America, East Asian Countries
- Plan to expand aggressively
The biggest success & growth
-8.5 billion won profit per year from the franchisees
-More than 150 franchisees
The new type of restaurant
- 60 mil. won sales per month
- 30% growth rate every year
- Understanding for
I. Introduction
- Soju Market’s M/S and 처음처럼’s feature
1. Background of launching 처음처럼
처음처럼 has launched in February 2006 by Doosan BG(Business Group). Before the product launched, Doosan was dealing with previous product, 산(山), taking 7.8% of whole market share. Because of low market share and stagnation of 산, Doosan decided to develop new product.
Doo