Ⅰ. Introduction
1. Airline industry
To understand the airline industry, five-force analysis is used as follows:
ㆍThreat of New Entrants. In general, it is thought that the airline industry is hard to enter because of the initial cost. Here, the ability to access bank loans and credit is critical. If borrowing is cheap, then the likelihood of more airliners entering the industry is hig
L’OREAL and AMOREPACIFIC
1) Introduction
L’OREAL and Amore Pacific are major cosmetic companies. Both they are have various popular brands of every kind of beauty products as well as cosmetic. L’OREAL is definitely the best cosmetic company in the world which is especially popular in Europe and North America countries. And Amore Pacific is the most popular cosmetic company in Korea. W
In this chart, revenue and profit of the duty free shop is comparatively high, and other department’s revenue is also increasing progressively. It can be expected that other department’s revenue and profits will increase highly as a result of customer recognition and stability of business. The business of the duty-free shops will be in good condition by luring Asian tourist. Although Hotel S
Depression in online advertising market
Disparity between the competitors
- 2007: 4-fold of sales compared to Daum and SK
- 2009: 5-fold of Daum and 6-fold of SK
All three decreased in general
COGS related to sales is constantly increasing
→ need of efficient management in COGS.
Decrease in ROI : investment in tangible asset and investment asset
Decrease in ROE: increase in reta
2.2 Indirect threat
According to the PEST analysis, it is possible to divide into direct threat and indirect threats. Through analyzing the threats, finding out the critical threat then establishing an action plan to deal with the critical threat will be concluded.
1) Requiring substitute for oil
As many developed countries used huge amounts of oil when stepping into better life, skyrocke
Income Margin Calculation
Earnings Before Interest and Tax / Sales
Abercrombie 2006 2007 2008
658,090 / 3,318,158 740,497 / 3,749,847 439,386 / 3,540,276
0.19832 0.19747 0.12411
GAP 2006 2007 2008
1,225 / 15,923 1,315 / 15,763 1,548 / 14,526
0.07693 0.08342 0.10656
Abercrombie has much higher Operating Income Margin ratio than GAP. However the difference between both companies’ O
Yuhan-Kimberly Company
Yuhan Kimberly company, manufacturing business which established in March,3th, 1970, mainly engaged in Consumer goods, industrial goods, healthcare products, digital textile printing (DTP). Their Target Market are Individuals, corporations, research centers, public buildings, restaurants, hospitals, textile manufac¬turers, schools, etc. And the Main Products are Diaper
income : The idea that the expenditures of one group are income for other groups. The income is then spent to create income for still other groups.
수입의 순환 : 한 그룹의 지출은 다른 그룹의 수입이 된다는 개념. 소득은 다른 그룹을 위한 수입원을 만들기 위해 소비되는 것이다.
56. Class I oligopoly : An oligopoly in which firms are unorganized an
valuate the attractiveness of investment by comparing each company's financial ratios from their financial statements.
Ⅱ. Financial Ratio analysis
1. Liquidity
Liquidity refers to a company's ability to meet its current maturing debts. And it focuses on the relationship between current assets and current liabilities. With it, Creditors and analysts evaluate a company's short-term fi
Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in