○ Using natural extra ingredient
○ Do not have product experiments on animals
○ Using recycles used empty containers
○ Do not contains Paraben, Pigment, alcohol, artificial flavourings, benzophenone, mineral oil
◎ The Face Shop interior has a forest theme, so every store has a Zelkova tree to help customers relax.
◎ The city’s store interior shows a green nature so it is a
2. Introduction of ‘The Face Shop’
1) Introduction
The Face Shop is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of The Face Shop is “Natural Story.” They supply their natural plant extract products as reasonable pr
Characteristic
Online game
a game played over computer network
Charging system: Stable income
Impossible to copy
Long lifecycle
History
Founded in March, 1997
1998: Launched Lineage
2000: Registered in KOSDAQ
2001: created US subsidiary NC Interactive
2008: Launched Aion in Korea
The competition in Korea market has been worse
NC soft and other companies have been enter overse
Ⅳ. Analysis of STP of the two company
1. Analysis of the Korean air's STP
(1) Market Segmentation for the Korean air
① Categories of haul: Short haul market VS Long haul Market
② Categories of flight mode: Scheduled flight VS nonscheduled(kind of chartered plane flight)
③ Business passenger markets VS Leisure passenger markets
④ Passenger services markets VS Cargo services
female college students
The major consumers of cosmetic products
Guarantee customer loyalty
long term profit
Korea & Thailand female college students
Globalization
Discrimination
southeast top class
organic cosmetic company
Increase Demand on Organic product
between Korea young people
Is there anyone who know the brand “Thann”? No!
Korean market, except the ratio of local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each
Korean coffee retailer founded in 1998 and it has developed into one of the domestic competitors of foreign coffee retailers such as Starbucks and The Coffee Bean & Tea Leaf in Korea. Since 1998, Hollys Coffee has steadily increased its stores and the number of them has amounted to more than 200 recently. Not satisfied with the huge success in Korean domestic market, Hollys Coffee decided to go a
Invented in 1987 in Switzerland
Expanded to most of Western Europe
200 organizations in 450 cities
At least 30% of annual growth
Market size of $300 mil (1999)
Not popular in North America
Economical for those who use the private car less than 6,000 miles per year
Can enjoy the high control in spite of short-term basis
Highly attractive in urban areas (Can save expensive off-st
The Korean Fast-Food industry
There is tremendous growth in the Korean fast food industry which was help by the development of the Korean Economy. However due to the Asian financial crisis of 1997 the industry was also badly hit with revenues declining by 25%. It wasn't until two years later that the industry slowly started recovering again.
Korean fast food market scale is about one point 3 t
Globalization such as the launch of the WTO, the European Common Market and the foundation of the North American free trade zone is already affecting our economy. the term 'Borderless World Market', is not unfamiliar to us anymore. In order to survive in these environmental changes, the companies must have their own unique marketing strategies.
The definition of international marketing