response to the climate, farmers have relied on quick-ripening and frost-resistant varieties of crops, and they have cultivated south-facing slopes as well as richer bottomlands to ensure production even in years with summer frosts. Most farmland had originally been either forest or swamp, and the soil had usually required treatment with lime and years of cultivation to neutralise excess acid and
Cost efficient
Environment-friendly
Simple online system
Customized convenient service
Definition
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions to assist in the online buying and selling of products and services
What comes to your mind when you think of Social Commerce co
The Theory of Communicative Action
Unlike the previous two patterns, Habermas’s theory of communicative action is not a cultural idea of social action. He eschews the sort of legislative methodological restrictions and epistemological assumptions that we focused on Winch, Becker, and Garfinkel. Like the other two research programs, however, the theory of communicative action emphasizes the cen
3) Preference of customer
The quality of coffee in the coffee store is very important. However, the difference in coffee quality among coffee brands is now decreasing. Customers visit coffee stores to enjoy a certain atmosphere and space of store as well as simply drinking coffee. In this aspect, the interior of The Coffee Bean & Tea Leaf is lacking compared to Caffe Bene with respect to comfort
“Characteristics”
1)Limited Private Property
-State-owned enterprises
2)Non-Price Mechanism
-Distribution system
3)Planning by Government
-Command system
“The reasons of
Chinese economic reform”
Distortion in Industrial structure and inefficiency
Failure of “The Great Leap Forward” (58~60)
Failure of “The Great Proletarian Cultural Revolution” (66
A firm should consider its shareholders first. In the basic 10 assumptions of economics, everybody in the world seeks maximization of their own profit. Not of our profit, which is sorry for that, but due to the self-focused behavior, the world has been going toward.
So, I, as a shareholder of Danone, cannot accept this kind of virtue sacrificing shareholders’ interest. Can this business model
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
☞ City
Potential users ↑
Parking fee ↑
Restricted driving area
☞ People
-Well educated
-Internet use
Convenient
Easy for billing
Accurate billing
Safe from mismatch
1st C.B($50,000)
;sloan classmate
Fail: Investor circle
Invest themselves
Use no charge
sources
-2nd C.B($25,000)
;potential investor
$300/yr→$75/yr
$1.5/hr →$4.5~7/hr
What is social commerce?
Yahoo first mentioned about the new internet business model called social commerce in 2005. Yahoo defined social commerce as follows
“Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.”
Demand for social services increased depending on aging, changing family structures.
Finding ways to create jobs through expansion of social service
reinvest in the social purpose of social enterprise development
Rubicon bakery is for more than 15 years, Rubicon Bakery has been making all-natural bakery products from scratch. We mix small batches of fresh, premium ingredien