Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
4. Amenity
For comfortable and convenient circumstances, the hotel provides other facilities such as enough parking space, conference room, upgraded room, free using of computers, printing machine, wireless internet, water purifier, washing machine and smoking room.
5. price
The price is Mid-scale and includes limited F&B service. Depending on the quality, the more service is, the highe
hotel in 2012.
Tourists can watch sunrise more than 15 times
(one every 80 minutes)
Need to wear special clothes
move like the spider-man
The formula being fed to the baby contains an algae-based additive highly enriched in nutrients believed to be beneficial to infant mental and visual development; called Formulaid, the additive is an offshoot of space research.
3. 브랜드 파워 (Brandpower)
많은 사람들이 스키리조트 하면 대부분 ‘무주’를 먼저 떠올린다. 무주리조트가 그만큼 유명하고 신뢰를 얻었으며, 그만큼 많은 사람들이 이용하고 있다는 증거이다. 이러한 브랜드 파워를 지녔기 때문에 큰 노력을 기울이지 않아도 관광객이 먼저 무주리조트를 찾게 된다.
development of heavy industry. Among others, he bluntly rejected Hanoi's requests for a nuclear power pant and a new hydropower station on the grounds that these projects would be too costly and excessively ambitious.
It may be noted that Aliyev's debate with the VCP leaders occurred in a period when Soviet and Vietnamese strategic interests started to diverge from each other. From 1981 on, th
2). The relationship between tourism and terrorism
Terrorism is a political external environment affecting the tourism system and constantly receives. Already mentioned terrorism this tourist system of survival and growth inhibition and tourism schemes terrorism this are likely to occur, the soil. First, terrorism this tourist system, the impact of the three path works through.
The first i
Threats
- 중국이 해외건설에 있어 저가 입찰로 참여가 증가하고 있다.
- 세계 경제가 불안정하다.
- 신흥국가의 경제력이 우리나라를 위협하고 있다.
- 후발 개도국(중국, 인도, 터키등)업체들이 추격하고 있다.(중국의 경우에는 적극적인 국가적 지원에 힘입어 활발한 해외수주 활동을 벌이고 있
I. 마케팅의 개념
1. 마케팅의 기본 개념
마케팅은 고객과 시장에 먼저 귀를 기울이고 변화하는 환경과 경쟁에 적응하여 조직의 목표를 달성하기 위해 조직이 갖고 있는 모든 자원을 유기적으로 결합해가는 역할을 담당한다. 시장논리와 조직의 논리를 맞추는 활동이다.
- 마케팅의 기본은 언제나
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
Weakness – price, major airlines’ service, miles, and recognition
There are three factors of Air Busan’s weakness comparing to other airlines. First one is price. As you see on the chart below, Jin airline has lower price than Air Busan. It would be the week factor of Air Busan. Also, Daehan airline’s price is not that different from Air Busan, which means the competitive price of