Weakness – price, major airlines’ service, miles, and recognition
There are three factors of AirBusan’s weakness comparing to other airlines. First one is price. As you see on the chart below, Jin airline has lower price than AirBusan. It would be the week factor of AirBusan. Also, Daehan airline’s price is not that different from AirBusan, which means the competitive price of
move
Opportunity
1. Busan metropolitan city, as the 2 major city in South Korea :
2. Not only political, economical but also cultural and social center
Threat
1. Competition with Korean Airline in domestic air service
About Boarding Gate
- Korean Air – Direct boarding gates
- AirBusan – Shuttle bus ->Make delay
->Need to use direct boarding gates
Busan
BEXCO
BEXCO, located in Haeundae, a beach resort community offers not only the successful organization of international conferences and exhibitions, but also many other pleasures for its participants.
Outline of the construction
-Scale Site -> 134,607 m2
-Outdoor -> 4,000평
-Indoor -> 8,568 평
-Convention hall -> 1,501 평
-the number o
AIR. CO. LTD
-Headquarters : in Korea
-Capital fund: 27 million
-History: Registration of incorporation: January 23rd 2008
Registration of business: January 25th 2008
Regular air transportation business license received: April 5th 2008
(covering Gimpo-Jeju, Busan-Jeju, Gimpo- Busan routes)
①Company overv
4) When is the Commodore Hotel's peak season? For what reason?
= Our peak season is from September until November. Because a variety of events are held in Busan(e.g. PIFF, Jagalchi festival). In July to August, It's not peak season but, rooms are almost full. Because many people visit Hae-un-dae, many guests come here to avoid crowd attract reasonable price and to attract reasonable price.