and fashion altogether”.
IV. Studies on our customers, competitors, and collaborators
1. Customers: Analyses on the target customers
Segment Age Profession Characteristics
1 20-25 University students - Especially, freshmen & discharged soldiers are interested in their appearance
- Most of them are tech-savvy, using the Internet and other technological devices on regular bases.
- Be
B. Natuur’s Target Market
- Current target market of Natuur is females between the age of 20 (students) to 30 (career women)
Target market’s propensity:
“Emotion” plays an important role in the purchase decisions of modern consumers. This can be proved from the quantity of emotion marketing applied in today’s marketing trends and procedures. The case of Starbucks coffee is a
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
and then thought price, product brand, convenience of purchasing so on. In addition, the majority of the housewives prefers to package tofu better than non-package tofu because package tofues are thought more convenience and clean. Therefore, we can say that the majority of Korean is current and potential customers
Customer’s Need for “HAPPY BEAN”
HAPPY BEAN`s the major targets are 20s~
2. Busan - Jeju Route
Boarding Rate (November, 2008) : 47.4%
Boarding Rate (March, 2009) : 54.7%
Top position on the Busan – Jeju Route
among the all Korean Airline company
To consume less oil :
Use small jet planes and propeller planes
-> Vibration the passengers feel :
Stronger than other major airlines
-> Irritate passengers :
Loud, disturbin
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T
I. Introduction: Google
Despite its humble beginning as a research project by Larry Page and Sergey Brin in 1996, Google attracted a vast majority of Internet users worldwide at its beginning. Swiftly evolving through a series of product developments, acquisitions, and partnerships, Google apace outgrew its competitors, Yahoo Search and MSN Search, and continued to grow. As of May 2009, Google h
and language, our goal is making a society that all mankind live together, work together and promote happiness forever.
• Cannon means the Bible, standard, and level 성전(聖典), 규범, 표준.
It is meaning of spirit that Cannon will do their best to be a global standard of high technology and service activity.
-5 major statement-
• Fortify an existing business, Esta
major connection system between computers, server-client model, is in charge of today’s internet network. Client can be applied as requiring file or information while server is answering the searched information. However, Web 2.0 is totally a different model in terms of consider client and server as producer and customer. Secondly, many afford a term as Web 2.0 by comparing Web 1.0.The distingu
1. An outline of a nation
A. Characteristics of a nation
a. Language
Spain’s official language is Spanish (español). It is spoken by the vast majority of its people. Spanish has two major dialects—Andalusian and Castilian—which differ in their pronunciation of certain sounds. In a number of regions of Spain other languages are also important. Catalan, a relat