YES.
First, the drinking water market is growing.
Second, the certainty of Pulmuone Waters’ profitability in the long run comes from its financial statements.
Perrier (Nestle)
Naturally carbonated water from southern parts of France
Glass bottle luxurious image
Sold in department stores, cafes, and big supermarkets
Fiji
Water from underground aquifer below an ancie
store atmosphere
■Positive brand Image
Weakness
■Limited menu and complex menu
selection
■Insufficient advertising and promotion
■Higher price compare to other stores
■Low awareness
Customers of Cold Stone can make their own ice cream by selecting from among more than 14 kinds of ice cream and more than 38 kinds of mix-in
Love ice cream the most in whole
ZARA’s SWOT Analysis
Strength
- SPA Global Brand
- Vertical integration of design and production
- Rapid response system
- Rapid product turnover (two weeks).
- Take advantage of the store
- Ensure premium image
WeaknessRelatively high price policy (Innovative)
- Inability to reproduce customer complaints
- Low awareness
- Our focus system
Opportunity- Shared global trend
- Fas
millions of Japanese tourists, attracted by the island. Being aired in recent dramas, such as coffee shops or department stores to improve the brand image and take advantage of aggressive advertising is indirect exposure. 'Urban resort spa' is 'Salim', such as a TV or movie filming location for providing the space, and potential customers in a friendly and comfortable space can be recognized.
image creation. Such tactics were aimed at female consumers (females being relatively more emotional than males). The shift from the rigid and egoistic marketing methods to softer feminine methods can illustrate the transition of marketer’s focus to appeal to more female consumers. Furthermore, a store is no longer an exhibition and trading area for products but rather an area where consumers c
image and sells it. In terms of price, it uses market-skimming pricing from the beginning. In terms of place, Starbucks has a large number of stores, all of which are owned by the company and no franchises to guarantee the quality. Also Starbucks has diverse distribution channels. For example, it supplies goods to United Airline. Finally, in terms of promotion, Starbucks’ promotion is based on
image. KFC and Mcdonald which is rival of Popeyes has their own character already. and they have been successful to improve their image. so Popeyes need to create their own character to stamp their brand image to consumers. furthermore, Popeyes can innovate the store. the existing store is not enough to satisfy customers. Popeyes should sell not only food but also culture.
many studies prove t
3-2. STP Analysis3) Positioning
- Luxurious and natural image
- Change existing emotion-oriented features to functional approach
- Emphasis well-being image by using natural plant extracts and mineral water
- Break away from cheap brand image through refined and clean interior of the store
- Korean wave star Kim Hyun-jung was appointed as a new model to target the Asian market
3
The high-income group purchases an average of 40% more per visit than the typical shopper.
So Wal-Mart Stores should make efforts to enhance high-quality
image in goods composition that can fulfill preference of high-income shoppers.
To do so, concretely, Wal-Mart Stores should make high-grade
PB(Private Brand) goods in foodstuff and living necessaries.
By doing that, Wal-Mart Stores can i
image of a premium supermarket (similar example would be Wholefoods). This strategy can be fulfilled by closing grocery stores and establishing more supermarkets instead, filling in the supermarkets with health-conscious and high-standard products such as organic, low-fat and premium products. Finally, with these changes, the company’s marketing strategy would be to establish a brand image of a