● Objective
- Background
Even though there are lots of different kinds of lodging properties, as a student, we tend to pay attention to only huge hotels with worldwide reputation. Our team would like to focus on relatively small hotel company, Zen Backpackers, which is getting popular among young visitors to Busan, and address its role as an accommodation in a famous tourism destination, Seom
We figured that Cold Stone has problems with their emplacement. Therefore, Cold Stone could improve their strategies to compensate the problems. Cold Stone is an urgent need to increase the number of stores on a priority basis due to the current limited number of stores. Attracting various customers due to how small their visibility is in the streets. In big cities or in Seoul for example, there
Marketing Problem
Compared to other competitors,
Customers defection rate is 84% high.
- Customer Information leakage
- Forced termination 2G service
Low quality of customer service
caused high defection rate.
First, KT company is compared to other competitors, customers defection rate is 84% high.
And we think that the Kt has marketing problem. For example, leakage of customer
Ⅰ. Introduction
MORTGAGE lending is hardly the raciest business, but it has its moments. “It's a bit like the definition of combat: 59 minutes of boredom followed by a minute of sheer terror,” says Michael Youngblood, an analyst at Friedman, Billings, Ramsey, an investment bank.
figure 1. a protester carrying a slogan
World Financial Crisis in 2007 was originated from subprime mor
Meaning
Generation Y
following Generation X
The Millennial Generation
Next generation
The Echo-Boomers.
The generation who were born in 1980 to 1995
Characteristics
The people on a high intellectual level
Individualism, sentimentalism
Imitation, Curiosity
The pursuit of individuality
The Strong SPENDING POWER
(중략)
Business ethics
American Appar
2. Marketing strategy - Positioning
Brand Naming “딤채”
- Feel a sense of closeness by using pure Korean words
- Want to bring back the old taste of kimchi
(put a kimchi jar into the ground)
Value-added product differentiation
- Storage temperature control within the range ±1℃
- Technology development is to reflect
1-1. Introduction
Consumer’s Needs
Consumer’s
point
of
view:
✚ How can I get vegetable comfortably?
✚ How can I get various vegetable at one time?
✚ What is the most fresh and cheap vegetable?
✚ What could be better for our kids?
Ⅰ. Introduction
MORTGAGE lending is hardly the raciest business, but it has its moments. “It's a bit like the definition of combat: 59 minutes of boredom followed by a minute of sheer terror,” says Michael Youngblood, an analyst at Friedman, Billings, Ramsey, an investment bank.
figure 1. a protester carrying a slogan
World Financial Crisis in 2007 was originated from subprime mor
02
Competitor Analysis
Competitors in 2010
As smart phone showed up,
each of competitors began to develop application
Innisfree
developed brand application
MISSHA
also produced
Using application, people who don’t have much time
gained convenience
◎ 서론 - 테마파크의 개념 및 에버랜드 개요
테마파크란, 계획적으로 설정된 주제를 이용하여 환경, 놀이시설, 이벤트 등을 연출하고, 분위기를 조성하여 방문객에게 감동과 즐거움을 제공하는 레저공간으로 정의되며 사람들이 실제로 경험하고 즐길 수 있도록 연출해 놓은 테마공간이다.
- 박