Ⅰ. 개요
가족전체를 관심의 대상으로 하는 가족치료의 바탕이 되는 이론은 가족전체에 대한 개념적 이해와 가족전체가 어떻게 작용하는가에 대한 이해의 기초를 제공할 수 있어야 한다. 보다 구체적으로는 가족치료의 개입목표인 역기능적 가족 행동 또는 증상이 어떻게 생성되고 어떻게 변화될 수
유통환경의 변화와 유통구조의 재편
가격파괴형 할인매장 급속 증가 및 경쟁치열
백화점, 전문점의 성장둔화 및 과다경쟁
외국 선전 유통업체와의 전략적 제휴
유통파워 증가
쇼핑몰,카테고리 킬러 같은 신업태 등장
통신,홈쇼핑,자동판매기 같은 무점포 판매 성장
유통
편리성 추구 및 간소화
What is Melasma?
Melasma is irregular size of brown spot's skin ailment.
Usually 30s and 40s women who have experience child birth or old women.
Racially it has more appeared in Yellow race than White race.
Competitors
Focus on old aged
Only poster advertisement
No homepage for this product
SNS Marketing
Facebook, Twitter, Blogs
Sale in Japan
No management
Lessen Side E
1. Introduction & Executive summary
Currently market size of Korea Beauty is approximately 1.7 trillion won, which includes skin care products, beauty services, cosmetics, skin care shop, Skin Care Clinic. According to the Economic growth and improving income levels, the country's population using the women's skin care is actually a whole 30.2% of women, which is very close to the ratio of Ja
1.0 Executive Summary
We chose Laneige, a family brand from the leading cosmetic company, Amorepacific, as its position as a middle-price range brand best matches our target customers, young adults. The product our group has proposed is a lipstick called “Perfect-all-day” which has strong durability with reasonable price. Unlike the common lipsticks, our product is long lasting and requires
Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
1. New Target
2. New Brand concept
3. New Marketing Strategy
Events Overview
Increase of smart-phone users, marketers began to interest in QR Code. However, because of the common QR Code, we focus on Designed QR Code
Purpose
By attaching QR Code in the bottle, consumers can scan it and it will be connected to the teaser advertisement which shows diverse images of extreme spor
Ⅰ. 프로젝트학습
1. 의미
교수-학습 활동에 중요한 분야인 프로젝트 학습은 구성주의를 근간으로 하는 학습형태로 이는 특정 주제에 대해 학습자들이 그룹을 이루어 협동하며 문제를 해결해 나가는 학습모형이다. Katz와 Chard의 프로젝트 접근법은 Kilpatrick의 프로젝트법에 근거를 두어 프로젝트를 유
2.2 INTERNAL ANALYSIS - Corporate Value-Chain (primary activitiesPrimary Activities)
2.2.1 INBOUND LOGISTICS
Rigorous Suppliers Selecting And Local Purchasing
In purchasing aspect, Nokia completely controls the quality through rigorous suppliers selecting. All of Nokia mobile phone manufacturing bases in worldwide use of Nokia’s global purchasing system and CQTM, which is global organizat