1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
1) HISTORY
The Cubans have smoked a cigar very long time ago. In 1492, Columbus arrived Cuba. And he saw that Cubans smoked rolled round tobacco leaves. So The origin of cigar is much more than 500 years.
After the Spain conquered the Cuba, By the Spanish cigar was quickly spread throughout Europe. And cigar became the symbol of high society.
2) THE REASON FOR THE DEVELOPMENT
Cuba i
CJ는 문화컨텐츠 대기업이며 진출해있는 각각의 분야에서
최선두권을 유지하고 있다.
신사업을 찾기위한 CJ의 발걸음이 급하다.
2012년 이후 고령화사회에 접어드는 우리나라에
CJ의 실버산업진출은 어떻게 될 것인가?
CJ가 실버산업에 가지고 올 파장과 영향력을 알아보자
2012년 대한민국 전
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Increasing of direct d
- Place
Now, Alessi is at intial step to enter the Korean premium kitchen ware market. So they just opened one flagship store in Chungdamdong where lots of rich people visit for shopping and meeting. Flagship store means the store which maximizes brand’s image and characteristic by presenting successful products. This store is not only for selling products but also for advertising. In Chungdam
S-Hyundai-card.
Target market = for women in 20-30 ages who do shopping frequently as Hyundia has strong distributions in department-store.
Positioning = for women, it offers many benefits for shopping such benefit as give discount price in purchasing goods in department-store and day-marketing in Saturday and Sunday. Innovative design of card for ladies.
4-P
Product = Platinum card
A thing that we should watch for these outsourcing in the case of Nike is the fact that it practices outsourcing as a strategic perspective which increased competitive advantage rather than mere cost saving. As turning the products on the third- party, all of their capabilities were focused at technology development and distribution and marketing, therefore, Nike maximizes their value. However, d
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production of their MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version of the first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
④ Export part
- Since July 2008, Renault Samsung recorded maximum month export performance.
This year from January to October, Samsung recorded 218,543 unit total performance and shown 49.7% increased compared to last total performance, 146,023 unit.
In particular, this year's October export performance was unit 12,592 that increased 59.2% compare to last year's same month and recorded maxim
노인을 의미하는 ‘실버’란 말의 유래를 보면 실버는 은(銀)을 지칭하는 말로써 이단어가 노인의 흰머리를 미화시켜 표현한 단어로 대중에게 노인이라는 말이 갖는 부정적 이미지를 없애기 위해 판매자가 고안해낸 이름이다. 1970년대 말 일본에서 처음 사용했다는 의견이 지배적이다. 실버는 영어임