Four Steps to a Successful
The first time in life? Then grasp your chance with your perfect performance on the dating night, by learning the following principle in heart.
Dress properly. While everyone wants to give an impressive debut on the first date, you should avoid wearing something too bizarre to be accepted. If you are still in school, a sportswear can fulfill your purpose. For businessma
Sportswear division (focus of our research) holds about 19.3% of the total sales.
The mission of Lotte Department Store is to contribute to building an affluent society by providing goods and services that can be loved and trusted by the people.
Lotte Group is already considered as a trustworthy conglomerate by the general people. Lotte Department Store takes up quite a large part within Lotte
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
sportswear has been rising gradually from 27% in 2006 and is expected to climb to 41% in 2010F and 45% in 2011F. In addition, the company’ focus on diversifying its distribution channels is proceeding smoothly. Street shops that accounted for 38% of the company’ sales in 2006 are projected to contribute 48% of sales in 2010F and 50% in 2011F. We view the company’ consistent growth strategy
로고 디자인 – Swoosh
1971년 캐롤린 데이비슨에 의해 만들어진 그래픽 디자인
그리스의 여신인 니케의 날개를 상징
RICHNESS, CLEAN, NEW MATERIAL, FUNCTION을 새로운 컨셉 도입
- 패션성과 기능성의 조화
휠라의 제품은 Athletic, Casual Footwear, Activewear, Sportswear 주류
니트류를 포함한 다양한 의류가 생
sportswear supplier in the world.
▶ Nike Campus
Nike has created a corporate culture rich with employee loyalty and team spirit. Red "Swooshes" float across everything from screen savers to coffee cups at the company's headquarters in Beaverton, Oregon.
The company chooses to call its headquarters a "campus" instead of an office.
Employees are called "players“, supervisors are "coach
sportswear supplier
2004년 "Impossible is nothing " campaign
2005년 리복 인수
최근 모바일 마케팅 동향 (2)
Euro 2008
Euro 2008의 스폰서로서 아디다스는 모바일 캠패인을 시작함
각 나라의 팀에 관련된 컨텐츠들과 벨소리, 배경화면, 무료 동영상 컨텐츠 등을 휴대폰으로 받게 됨
“3 on 3”라는 토너먼트
Sportswear Show) 2001' 전시회는 여러 부분에서 부진상을 보였다. 전시회참가업체는 2000년에 비해 5.4%, 전시면적은 3.6%, 참가자는 7.8% 감소했다. 다른 전시회에서는 사전 참가등록업체중 41개 업체가 전시회 참가를 취소했다. 이유인즉 참가하면서 더 이상의 비용손실을 보지 않겠다는 것이다. 기업들이 예산
sportswear), 청바지(blue jeans)’ 하면 뉴욕 맨하튼(Manhattan)이 생각난다. 이와 같이 영국과 미국의 문화는 자국의 고유한 정체성을 가지면서도 전 세계인에 의해 대중적으로 수용되고 있다.
대중적으로 수용된다는 공통점을 가진 두 나라의 문화는 그 내용면에서는 확연하게 구분되는데 특히 패션에서 그