Customer requirements will be met in the highest quality manner appropriate to each market segment served.
Corporate activities will be conducted to the highest ethical and professional standards
Fedex will produce superior financial returns by providing high value-added supply chain, transportation, business
FedEx will strive to develop mutually rewarding relationships with its e
Credibility is the cornerstone of effective persuading.
The best case is persuade people with expertise and relationship
It is process of identifying shared benefits.
Case1. Fries and Barry
Used literal description with the analogy
Made concrete and memorable
Case2. Speech by Mary Kay Ash
Draws on vivid analogies to illustrate the business conduct she values.
‘Asiana Airlines’
Asiana Airlines is started domestic private flight company at 1988. Asiana Airlines had been grew as convenient schedule and originality service. Now, Asiana Airlines is representing of Asia.
Last 2003 year, Asiana joined ‘Staralliance flight’, which is company of the biggest of world. So is offering variety and good flight service to customers. Finally the total sa
available.
Expand the potential usage occasions.
Cooperate with consumer packaged goods companies
for joint promotions.
If KDIA(Korea Dairy Industries Association) wants to advertise "Got milk" on TV, is it possible to success in KOREA?
Now a days, the premium milk
brands are catching popularity in Korea.
What kind of strategies are
needed to manage the
premium milk brands?
Introduction
Operation
Wholesale
membership
Primary Target market :
Small business member
General Target:
40~60 year old people
College educated
Higher income
Services
·Multitude of services or “side business”
Photo
Tire Service Center
Auto Buying Program
Optical and Eye care
Pharmacy
· Strategy to lure customers
· Web-orders with delivery
Case Summa
Founder
Beautiful Store was established by an active social institution group member who is also a lawyer at the same time. Won-Soon Park was born in March 26th 1956. He was admitted to Seoul National University in 1975, but was expelled because of participating in a student movement. Then he entered Dankook University and graduated in 1979. He passed the bar exam just a year after graduation.
1. Introduction
1) What is Quality Function Deployment (QFD)?
Listening to voice of the market (customer).
It is a structured product development process which translates what the market requires into a program to create, manufacture, and deliver it.
In a QFD process, multi-skilled teams collaborate to arrive at a common understanding of the customer needs, and determine the approp
A Joint Venter Agreement를 통해 럭셔리 호텔인 Conrad호텔도 운영을 하고 있다. 한국에서는 1977년 12월 14일 현 밀레니엄 힐튼호텔이 HI와 Management Contract를 맺음으로써 최초의 Hilton 체인이 들어오게 되었고, 현재는 그랜드 힐튼호텔과 경주힐튼 호텔의 2개 호텔이 더 늘어나 총 3개의 Hilton 체인을 가지고 있다.