characteristics of Korean housewives. And then we will be looking at some factors that make them prefer their own cultural media product over American ones as well as the reasons why they enjoy watching the dramas together and what they derive from it. We will also be looking at some current situations on phenomenon and compare it with the ones from the past.
▣ The Characteristics of Korean
The Beginning of the korean wave
What is the “Korean Wave”?
The Korean wave means Korean popular culture in other countries, especially in
Asian countries come more and more popular. “Korean Wave” is a phenomenon
that is manufactured by the Korean state itself, especially by the culture industry.
Such as film-, TV drama- and other media industries, they not only do good to
Overview
We will be looking at the history of Korean wave and the current status and the development of Korean wave over the course of the period. Also, we will be covering the economical, cultural and industrial effects that Korean wave has brought about. And then, our focus was on discovering the solutions and directions that Korean wave must follow in order to develop its existence into th
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
■ Chapter 1 : Globalization and Global Manners
1. 세계화의 개념
세계화는 경제, 사회활동의 무대가 한나라에 국한되지 않고 세계적으로 확장 할 수 있도록 효율적 기반을 경제운용, 행정체계, 국민의식, 교육, 문화등 모든 분야에서 마련하는 과정이다.
‧ 국제화(internationalization) VS 세계화(gob
Script(文字) : Visible Marks For Record
Condition = a language unit : a letter = 1 : 1
cf. Signal fire(烽火) or sign language(手语) is not a script
Logographic Writing(表意文字)
- Pictograph(象形文字)
Sumerian(B.C 3100), Egyptian(B.C 3000),
Hittite(B.C 1500), Chinese character(汉字, B.C 1300)
Phonographic Writing(表音文字)
- A syllabic script(音
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
cultures,
especially in business sector.
When Moto have asked to Crowell that George was first generation of American, he seemed to be indifferent. When Moto have advised to George that he would need a wife, George reacted unpleasantly.
When it comes to separate role of gender in society, masculinity culture tend to maximize that difference between female and male job, on the other hand fe
Chinese characteristics enjoying events
Discount events: every time and weekend new special discount products
Various assortment of goods using wide space of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese w