02 ENVIRONMENT
Lack of interest
about Fire Fighting
Public Image of Fire Fighting
There is no criticism about them.
Attention of the People
in Public Sector
Political Condition
Economic
Condition
People’ s Ignorance
→Stagnation of the Fire Fighting Organization.
Big happening
Temporary
Attention
Temporary
Action
Ongoing and Concrete
Globalization
1983년 미국에서 등장한 용어
정치, 경제, 문화 등 사회의 여러 분야에서 국가 간 교류가 증대하여 개인과 사회집단이 갈수록 하나의 세계 안에서 삶을 영위해 가는 과정
기업의 단순한 다국적 기업의 측면에서 확대되어 생산과 유통 등에서 규모의 경제, 국가 간 경제통합화 등의 현
1. Introduction
The word BRICs first appeared in 2003 by Goldman Sachs. It is consisted of Brazil, Russia, India, and China. These four countries were and still are receiving big attention as emerging economies from 1990’s. They commonly have huge territory, population and abundant underground resources. Among them, Russia recently held big sporting events such as World Championship in
EDLP
“Everyday Low Price”
Continuous sales of low price product.
→ Secure competitiveness among the Discount stores.
Forecast & Prepare
Price freeze
Minimize the gap of increases of price
Low Cost Operation - Having Price Competitiveness
Bar Code System
E-Today System
Computer Assisted Ordering
Chain store operation
Make up the largest number of stores
-> Buying pr
6% of overall exports of goods, and is the basis of the service culture in many societies.
* * *
Countries such as China have shown they are willing to spend in excess of £65 billion to boost their tourist industry.
* * *
By encouraging tourism there is the potential to create a real positive economic impact, a particularly desirable idea considering the fragile global economic state.
Juck – Food of 건강, 영양, 신비함
It’s like soup but more oriental and healthier
건강 : 소화에 용이
영양 :
동양적 신비함 :
Important features of Korean industry of Juck
1. Food industry
ingredient is important for the business
brand image can make it different with other same product in the market
2
1. Corporate Profile
SAS Institute
SAS Institute is a Cary, North Carolina- based developer of analytics software. It owns the largest market share for advanced analytics and is one of the world's largest private software companies. SAS (pronounced "sass") develops and markets its software (also called SAS), which helps companies gather, store, access, analyze and report on corporate data to a
1. Cultural risk
It is the possibility that business will go terribly wrong as a result of a Lack of understanding about executing in a new, culturally foreign market or context. Simply it is a risk that is caused by a lack of understanding about another culture. And its typical case is "Wal-Mart"
2. Wal-Mart
Wal-Mart is a US-based discount store. it Spread across all 50 states of US a
the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
2) 슈퍼콘서트 광고 비판
콘서트에 갈 수 있는 사람과 그렇지 못한 사람은 일차적으로 콘서트에 대한 접근성의 차이로 해석될 수 있다. 그러나 위에서 언급한 표면적인 의미를 넘어, 슈퍼콘서트 광고가 강조하는 이분법적 대립은 결국 이 광고를 접하는 수용자가 전체적인 ‘문화’ 자체에 얼마나 접