A VIDEO IMAGE FLICKERS TO LIFE. A ruggedly handsome man with dark, haunted eyes. Eyes that have seen hell.
NEVILLE
My name is Robert Neville. Today is October 17th,
the year 2002. I was born in 1960, on this very day,
so that makes today my birthday. (remembering)
Every year for my birthday, my wife Ellen would throw
me a party. A kids party. Cake, ice cream, funny hats,
"Pin the Tail on the Donk
Shes always liked cola and must have lied in the first case.
A very key process in persuasion is the understanding of the attitudes, values, and beliefs of the audience.
MILTON ROKEACH
In his speech "Images of the Consumers Mind On and Off Madison Avenue," Milton Rokeach described how advertisers have very effectively approached the audiences belief systems in their persuasion campaigns.
Feminine Hygiene Dew" girl
from to
and then I got laid off.
- So now youre bumming around?
- Yeah.
Hitchhiking?
Please dont think me
immodest...
but Im really the best.
- Youre the best?
- Yeah.
I am.
When I was younger, I hitchhiked
hours without stopping.
I crossed the continent
twice in six days,
cooled my thumbs
in both oceans,
and caught rides after midnight
on unlighted highways.
When Im r
image)이 되고자 하는 사회 과학의 꿈을 좌절시킨다. 더구나 실증주의가 사회과학이 관심을 갖는 많은 질문에 대답할 준비가 제대로 되어 있지 않은 한, 그러한 꿈은 불가능할 뿐 아니라 무의미하기까지 하다. 이러한 질문은 다음을 포함한다: 왜 조직의 개혁 노력이 자주 저항에 부딪히는가? 어느 문화
images into my computer
to see if any kind of
unified theory emerges.
Okay, if Gen knows you
and you wanna
press your nose up against the glass
and take a few notes,
l dont really care.
But youll have a hard sell
with the parents.
Absolutely not.
But no one outside of the scholarship
committee will ever see this program.
Heres the letter from my teacher
explaining the assignment.
And my drivers l
image on the tapestry gives way to a pair of
white unicorns browsing in a sun-dappled glade. A male
and female, these animals are of surpassing beauty, their
tapered, spiraling horns glowing like precious metal.
Their movements are so graceful that every other living
creature seems clumsy by comparison. The SOUND of a
distant hunting horn makes them pause. A second NOTE is
heard. The unicorns dri
Focused on the product with
‘Alkali regenerated water’
Tried to deliver
healthy and soft image
Cool and young image for Target customers ofWomen in 20s
Emphasized ‘mildness’ by promotingto ‘shake’ it
Main Competitors
참이슬
M/S : 47.1%
진로
Long History
First Mover Advantage
2 types for different
products: Classic & Fresh
좋은데이
is one of the men's cosmetic brand of AMORE PACIFIC. Amore Pacific changed 'Hera for Men' into 'Hera Homme'in 2005 to improve the brand image. they employed Jang Dong Gun, the famous movie star, for more polished and luxurious image than before. According to the research of brand-stock which is specialist for evaluating brands, they are the first – worthwhile men’s cosmetic brand.
commodore(43-bus), so customer who watch a homepage feel dissatisfaction and confused. also hotel far from the subway station. Customer limousine service providing by passenger van reducing hotel commodore image.
2. Hotel interior approach
Corridor's light so dark, feeling visiting commodore hotel people gloomy and shadowy mural decoration decreasing mural value. also celling not fixed