at 1%. In 1997, as financial crisis in East-Asia was broadening, Yen carry assets were paid off. In addition, The sharp increase in foreign bank assets in 1997 and 1998 is accounted for by the increase in “bills bought.” The Japan premium ruling at the time meant that non-Japanese banks had a considerable pricing advantage over local Japanese rivals, and managed to exploit this advantage.
As a result, the default rate of six credit card firms averaged 28.28%
at the end of 2003. ( Surge in Bad assets and Liquidity shortages)
And the fiasco generated lots of credit defaulters, shaking Asia’s 4th
largest economy.
Overcoming Fiasco
Government: Increasing regulation in the card issuing market
Companies: Employing strict credit risk management strategies
Consumers:
risk for a given return.
-- The optimal trade-off is described as the efficient frontier.
-- These portfolios are dominant.
투자자들은 모두 동일한 위험자산 즉 시장포트폴리오를 보유하고 있다.
(All investors will hold the same portfolio for risky assets – market portfolio.)
Market portfolio is efficient.
가
Marketing Sales Strategy
Casino marketing activities vary by target market. For example, only premium players would receive a discount on their gaming loss. To the contrary, any player would be permitted to participate in promotion. Activities can also vary by game type, with slot players receiving offers that are different from those received by table game players.
1. Slot Clubs
Slot clubs
premium price policy. Price is not important to starbucks, because they consider coffee quality a matter of the highest priority. And starbucks use point policy or event, because they maintain high class image.
*place
It means distribution-area rather than spot. Starbucks has 17000 shops at 50 countries. And it is not franchise but direct-management. So management is thorough. It aims young c
market image in terms of style, product quality and safety, have become priority choices for consumers.
4. Market players
4-1. Foreign players
Multinational enterprise cashing in and dominating premiummarket
The lucrative cosmetics market in China has been attracting many multinational enterprises. At present, most major multinational brands are available in major cities. These enterpris
with the unwinding of the yen carry trade in terms of the reversal of the net interoffice account positions of foreign banks. The scatter chart shows the monthly changes in the net interoffice accounts from the beginning of 2007. The sharpest movement occurs in August, when (beginning on August 9) the subprime crisis took hold in the interbank credit market resulting in the drying up of liqui
Marketing Channels
1) Expansion of marketing channels
Even makgeolli which is made from premium and health ingredients can not be sold at the fine price unless there are proper marketing channels for the product. With the release of special makgeollis, producers also had to renovate existing marketing channels. Especially, producers with large scale of firm have expanded the marketing networ
Pigeon’s high brand premium and high quality of product are fitting for their four major missions. Firstly, Pigeon’s high brand premium and high quality product enable Pigeon to compete with other multi-national entrepreneurs in global market. With no doubt, customers worldwide demand high-quality product. It is expected that customers can be satisfied by Pigeon’s product. Secondly, Pigeon
시장 진입초기 전국적인 유통 네트워크를 구축
중국인의 소비생활 패턴 철저히 조사→ 공격적인 마케팅 전개
우수인재
판촉전략(샘플무료제공)
새로운 기술개발을 위한 R&D 투자도 대규모로 전개
M&A를 적극 활용해 중국 내 생산기지를 확대
1985년 중국 시장조사
1988년 중국 시장 진입(합자공