Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
1. HOTEL RENAISSANCE
르네상스 Hotels & Resorts는 전 세계 주요 관문 도시와 휴양지에 위치해 있으며 호텔마다 그 지역마다의 독특한 문화와 개성을 반 영하고 있다.
전 세계적으로 130개의 르네상스 & 호텔이 있고, 미국에는 현재 64개, 우리나라에는 1개가 위치하고 있다. (르네상스 서울 호텔)
르네상스
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put
Ⅰ. 서론
현대는 핵가족시대이고, 자녀의 수도 가족계획에 따라 제한되는 것이 사실이다. 그러므로 소수 자녀에 대한 부모의 기대는 흔히 자녀의 정상 발달을 저해하는 요인이 되기도 한다. 더욱이 극히 제한된 자녀 중에 장애아동이 포함될 때 실망과 충격이 그 만큼 깊고 큰 상처가 될 수 있다. 이와
This paper is all about introduction Pororo and its strategies. Korea, our economy is dependent on exports, but traditionally only on heavy chemical industry. Because of this, entertainment industry was ignored in Korea. The Korean Wave has sparked a fad for Korean movies, dramas and pop music nowadays, also animation industry. So, we are talk about Pororo, a trailblazer in the field of animation
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
Supports
Education costs paid byFedEx Korea
Environmetal Mileage given
Tactic 3-1 CSR through Naver Blogging
What?
Creative idea on reforming parcel boxes
Recycling ideas >>> take a picture and upload
Subscribe to FedEx Korea post >>> Gifticon to 30 people
When?
Parcel box event approx. month
Recycling idea picture throughout the year
Whom?
Naver Power Blogger
Benefit?
2) Brain Lateralization
The left brain can be described as logical, one-track, and cynical. It is used when analyzing, talking, discussing, and so on. The right brain is used when moving, acting, using metaphor, drawing, pointing, and so on.
When language is taught by lecturing or explaining, the cynical left brain is targeted and the information is kept in short term memory (if at all). It
처 입을 우려가 있다. 어느 부분적인 법률이나 그에 기초한 행정행위로 구속되어서는 더욱 곤란하다. 점진적인 피해자와의 심리적인 유대로, 굳게 닫혀 있던 마음의 창을 열고 그 개인적인 체험경험을 듣기에 성공한 경우, 심리요법가나 정신의사가 피해자 마음의 상처에 가까이 접근하여 자위본능으
to behave inappropriately from the perspective of the party with less information.”
In this case, when donation is used to support the low-income group and build education infrastructure, social welfare can increase. But universities do not have any incentive to use their budget in an efficient way. There are a lot of examples that show faculty’s corruption. For example, ex-presid