Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-term Orientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
BiBi-Da : Mix something
+
To Go!
_Brainchild of CJ’s Korean Cuisine to the world
_Giving Healthy and Fresh to the people in the world
Near by many historic places,
and surrounded by six subway stations
= Many Foreigners and Tourist!
_Korean tradional dishes
_Two types of dishes
_Premium menus
_Ingredients are choosable
_Makgeolli Cocktail
_Take out is available
_
1. Main target : university students
└> why?
There are many chinese people in korea university
1.Main target : the wealthy class
senior citizens
2. Sub target :- university students
- family
Promotion contents emphasis
We emphasize on close distance of ferry
Promotion contents emphasis
We emphasize on cruise’s luxury facilities and comfortability
business. On the financial perspective is assuming that the credit card will get 250,000 new customers annually. They will use the average of five year averages of each country for inflation rate=5.6% Third, The economic growth rate in Asia-pacific countries are constantly increasing higher. It is also the chance to overcome limitations imposed on the number of branches allowed. Lastly, citibank
What is Korea culture wave?
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1. Korea wave in International society
Korea culture is becoming hot issue in international society. Although it’s not major break out debut. People in many country around world isstarting to pay attention to th
Government Type
Parliamentary representative democracy
Republic of Turkey with Atatürk as its first president(1923)
Legal System
Civil law system based on various European legal systems
Neighboring Countries
Bulgaria, Greece, Syria, Iraq, Iran, Azerbaijan, Armenia, Georgia
EU
(Candidate Country)
1995 Customs Union Agreement
Has been in formal accession negotiations with th
Chapter 03 Developer's organization and Marketing
1. Hotel Company Plan for Development
(1) Developers
The developer is the person or organization who initiates a project, bringing together the various resources needed to carry it out.
The extent of direction by the developer varies considerably depending on experience and the resource of expertise available.
Public agencies and e
밀집해 있는 장소. 밀집도에 따라 파란색-분홍색-초록색으로 구분되어 있음.
our services are free-of-charge for you! Furthermore, you benefit from our strategic partnerships with Deutsche Lufthansa, Deutsche Bahn (German Rail) and the German National Tourist Board.
DZT : 관광청/ LH : 독일항공(루프트한자)/ DB : 독일철도/ Sixt : 렌터카 업체
Expected Effectiveness
1. Lobby is the first destination when customers enter. Therefore, we are going to change it differently to make lobby's certain image and increase publicity effect and WOM.
2. Remove the escalator which is unnecessary and take too much space in narrowed place so that we would expect reduced electricity consumption and broaden some spaces.
3. Install a coffee shop which
3. Orgafe
Nonghyup opened the first among nation organic pus cafe.
Orgafe used and recipe only the environmental organic agricultural products which all menus made. It is an environmental organic pus cafe which the beginning from domestic. The sandwich which is aepresentative menu the nothing agricultural chemical Woorimil bread, nothing anti organism chicken breast used nothing agricultu