1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
Ⅰ. 서론
세 가지 메시지 요인별 기업광고와 5대 기업(현대, 삼성, LG, 대우, SK)의 영향요인을 분석한 결과, 계몽/휴머니즘 기업광고에서는 현대와 삼성광고가 기업의 특성과 기업마케팅요인에서 다른 기업보다 더 좋은 이미지를 나타내고 있으며, 기업 과시적 광고에서는 삼성이 다른 기업보다 기업과
Ⅰ. 개요
윤리는 옳고 그름, 좋고 나쁨의 기준을 전문적인 법률과 규칙들 또는 강령으로 성문화한 것을 말한다. 또한 보편적으로 각 개인들은 자신들의 옳고 그름, 좋고 나쁨에 대해 개인적인 기준을 가지고 있다. 대부분의 사람들은 무엇이 좋고 나쁘고 무엇이 옳고 그른가를 어떤 인식에 근거해서
Mr. Gihun is 2nd grade crippled disorderdisability. He cannot feel his left hand, feet. Riding a motorcycle, Gihun's walking around town, and accumulating recycled work. Mr. Gihun is hard, even lifting a light box. Mr. gihun work out even in bad weather like rainy, windy day. For over 10 years, he has been picking up the boxes. There are many neighbors with the warm hearts of ar
What’s interactive ad?
1. Not Passive, ‘Active’
-> Communicate with consumers to promote
Products, brands, services.
2. Make consumers participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomp
Facebook allows users
to create a profile and
to join various types of self-contained networks, including college-wide, workplace, and regional networks.
Connecting and interacting with other users
Messaging
Grouping
Photo-sharing
User-created application
The FB responses the users’ page according to their personal information they have provided. Suppose I have written man
1. Neat and efficient design
iTunes store’s layout is focused on neat and efficient design. For example, iTunes store doesn’t have unnecessary advertising banners in every page. It has only the important parts which provide music and application contents to consumers. It also uses grouping and labeling about related new release contents and ranking with the orders that contain consumer’s t
interactive) 모바일 매체를 이용하는 광고"를 말한다고 하였다.
2. 모바일 광고의 특징
(1) 기존의 피처폰 중심의 모바일 광고 시장 전망은 밝지 않았으나 휴대폰 시장이 스마트폰으로 재편되면서 모바일 광고 시장에 대한 관심이 높아지고 있다. 스포트폰이 급속이 퍼지고 앱 개발과 이용이 크게 확산
interaction with each other. More processes are complex with more errors. This picture below shows error when I drag and drop the item in cart.
But these drawbacks can be modified by improving their infrastructure and inspecting their error and fixing. So this shopping process can offer consumer significan
각각의 소속 회사들은 독립성 유지
광고주에 총체적인 전략, 경영 방침 등을 제시
인터퍼블릭 소속회사들 간의 경쟁 시스템 Ex) Nestle vs. Carnation
Gold Lion Media Category-Small Scale
Most Creative Campaign / Special Jury award
Highly commended / Best Targeted Campaign Shortlist / Best Targeted Campaign
Shortlist Advertising Camp