design & seek)
Seven colors
Interior : roomy & practical
Expensive touches
(7inch energy monitor
touch screen)
A Runaway Success
The Reasons of Prius success
Effective targeting tactics
Focusing on early adopters, techies who were
interested in advanced skill of cars
Anticipated that environmentally conscious
consumers as well as those desiring more fuel
efficiency
a rational choice(location, transportation, school districts)
Recently, BRAND has become an important standard
Baudrillard 『Society of Consumption』 : consumption goes beyond use value
Elegance of life
來: place of outlook
美: place of beauty
安: place of comfort
Catchphrase: “OOO lives in Raemian,”
“Raemian, your second name”
ONLY IMAGES of upper class
a severe beating.
가격이 효율적인 수준을 설정하기에, 시장은 항상 옳다는 개념은 큰 손해를 초래했다.
The world saw in 1999 and early 2000 what a bubble looked like, when dotcom stocks with no profits and barely a business plan were valued in billions of dollars; it saw in 2008 what a panic looked like with some of Wall Street’s biggest names disappearin
name 3 (6%)
④ The ice cream doesn’t taste good 2 (4%)
⑤ Others (Expensive, sold in other stores) 2 (4%)
10. When you visit Natuur which ice cream flavor do you most often select?
① Pineapple 3 (6%)
② Green Tea 25 (50%)
③ Vanilla Cookie 4 (8%)
④ Pistachio 7 (14%)
⑤ Other 11 (22%)
11. When you visit Natuur what other items do you select?
① Coffee 10 (20%)
②
name,
For he calls himself a Lamb.
He is meek, and he is mild;
He became a little a lamb.
We are called by his name.
Little Lamb, God bless thee!
Little Lamb, God bless thee!
어린 양
어린양, 누가 너를 만들었는냐?
누가 너를 만들었는지 아느냐?
누가 너에게 생명을 주었는지,
누가 시냇가에서 풀을 먹고 살도록 명령했는지;
기쁨
desired = 더할 나위 없이 좋다
be born with a silver spoon in one's mouth = 부유한 집에서 태어나다
last a. ~할 것 같지 않은 (He is the last man to pass the examination.)
crown prince = 황태자
light a. 가벼운, 빛
right a. 옳은, 오른쪽, 권리
in order to~ = so as to~ = so that … may~ = 하기 위해서
He stood up in order to (or so as to)
파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con
on doing cyworld during duty. This means that cyworld put down roots in our daily life, and became a pattern of life. Now it is one of the social and cultural phenomenon.
Cyworld is an internet community company that helps people build interpersonal relationships by an imaginary society based on real name system and sharing information based on confidence.
What’s the main driving force behind human being’s decision? In other words, what really motivates a person to act in that way? For instance, suppose you started a certain company and soon you’ll be finding yourself putting together a bunch of departments and naming them as marketing department, sales department, public relations department, finance department and so on, without even thinki
뛰고 공을 차고 물건을 물고 다니며 갖가지 재롱을 피우는 애완견로봇AIBO(Artificial Intelligence Robot)은 1999년 5월 12일 소니에서 개발했다. 이와 같은 로봇의 개발은 일본 와세다 대학의 WABOT을 시작으로 박차를 가하기 시작했으며 이제는 일반인들도 쉽게 생활 속에서 로봇을 접할 수가 있다. 초기의 바퀴로