1. Introduction
1.1. Introduction of Benetton Group
1.1.1. Group Overview - Business
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, and Playlife American colle
provided an opening
for the U.S. to establish ties with mainland China
and establish it as a counter to the Soviet Union.
Relations between the People's Republic of China and
the United States have been generally stable
with some periods of tension,
most notably after the breakup
of the Soviet Union, which removed a common enemy and ushered in a world characterized by American dominance.
Ex)
“What kind of things are there in Mexico? Cactus and desert?”
“How do you live in Mexico?”
“Wow, you don’t look like Mexican!”
“Why don’t you wear sombrero?”
“Are you poor?” “Are you here legally?”
= Failure of Intercultural Communication
= Ignorance towards other culture despite its proximity
= Reason for prevailing hatred towards Americans in Mexico
of the United States.
There is a page for the information about the presidency of the U.S. at the first of the book. The knowledge of presidency can be very difficult for children. In Korea, students learn the presidency of Korea through their textbook. The contents are so stiff that students have difficulty in learning it. They usually learn it by heart for
British eating habits from the ones of the U.S. and Canada.
2'
T: Is there anybody who remembers of the eating habits of the U.S. and Canada?
S: Americans have simple breakfast such as coffee, cereal and toast. They have hamburgers and sandwiches for their lunch.
T: Exactly right! Good job. Then what is the staple food of Canada?
S: Maple syrup, ice wine and roasted salmon.
3'
American Council on the Teaching of Foreign Languages)의 숙달도 등급 체계1)를 들 수 있다. 여기서는 숙달도를 초급(Novice)-중급(Intermediate)-고급(Advanced)-최상급(Superior)의 주요 4등급으로 나누고, 이를 다시 세분하여 전체를 9등급으로 나누었다. 그리고 평가 범주를 과제/기능(task/function), 맥락(context), 내용(content), 정확
on the West Coast.
2. American Airlines
AMR Corporation (AMR), through its subsidiaries, operates as a scheduled passenger airline in the United States. The company, through its principal subsidiary, American Airlines, Inc., provides scheduled jet service to approximately 170 destinations throughout North America, the Caribbean, Latin America, Europe, and Asia.
3. Continental Airlines
Ⅰ. Introduction
American Wal-Mart is the number one retailer in the world. They are well-known for their advanced MIS. By developing and using their enormous DW, they could be the world's best corporation. Wal-mart's annual revenue is more than twice as much as Korea Republic's annual budget. They have 3,000 shopping centers in America. Their revenue in 2005 was 310billion dollars. Even there
Among four strategies, Wal mart international is using global strategies. It lowers the cost of its products and service it provides as much as it can to lower the price of them. And, Wal-Mart doesn't customization of product and Marketing strategies cause it costs. Wal-Mart applies its American standard to everywhere in the world wherever it goes. Then we wondered how Wal-Mart chose global strat
Case Study
Two people, a Brazilian and a South African, attend the same meeting with delegates – all in the same profession - from all over the world. Afterwards, the meeting is described as “a good meeting with a bit of discussion, but everything was resolved peacefully” (the Brazilian delegate)
And the meeting was described as being “horrible. People were shouting at each other