food and share each other’s food culture. On the other hand, there are detailed differences in eating habits exist among three countries as the geographical and resources differences. Also, the differences of economic conditions make the gap more evident. Therefore, with considering such a lot of conditions, we are going to investigate about the food consumption tendency of three countries.
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Pulmuwon is a food manufacturing company focused on the value of environment and trustworthy food. In the market of health food, Pulmuwon aims to achieve market leadership and future growth through development of a new product.
First, there have been recent trends of increasing interest in health food and diet. The overall size of health and diet food market was expected to grow continuously f
Ⅰ. Introduction of the Entire Project
Today, casinos have been legally and socially accepted and fostered in many international tourism countries such as the United States, the United Kingdom, France, Germany, Spain, and Switzerland, because they generate employment, income, and tax revenues and stimulate the regional economy.
In 1967 Korea’s first casino opened at the Olympus Hotel i
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
1. Introduction
CHA Seung Kun and SUN Jia Xin
The project of this group is about changing consumption pattern of South Koreans which is shown in decreasing gold demand in South Korea. The price of gold has been rising all around the world because the demand for gold has risen around the world. However, compared to other countries, gold demand has been decreasing in South Korea.
In order t
first, we will introduce about the 아모레퍼시픽
AMOREPACIFIC CORPORATION is a brand of cosmetic.
아모레퍼시픽 is established in June 1 2006. It has 39% of Domestic market share the Number 1 cosmetic brand in Korea.
it is intent on Sustainability management
it has a goal that is to be global Top 10 cosmetic brand until 2015
In the future global cosmetics market, the advanced ec
Ⅰ. introduction
A demand of Korean Cabbage has various characteristics compared with other food because of seasonally demand. First of all, there is strong seasonally demand change especially just before the winter. Traditionally, Koreans store cabbages with salt and levigated chili, we call it Kimch, in the fall for consuming during winter. Also, as same with other food, the supply of cabbag
Tobacco industry
Tobacco industry plays as a pioneer in the modern marketing. Tara Parker-Pope’s ‘Cigarettes: anatomy of an industry from seed to smoke’ acknowledge that the tobacco industry represents promotion and marketing itself. It is the industry’s marketing ability which made tobacco a high necessity good for billions of people around the world, despite the product’s nature of h